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The latest food and beverage industry news and trend analysis

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Flavours & Colours

IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD
Report
IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD

IFF launches its GLP-1 Consumer Moments of Opportunity report, uncovering ten eating occasions and five hydration states shaping product formulation. Smaller, more intentional eating occasions are creating new opportunities for nutrition, flavour and renewed enjoyment.

IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD
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  • Page 23
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Soft drinks

Pepsi expands zero sugar range with Strawberries ‘N’ Cream and Cream Soda flavours

New Strawberries ‘N’ Cream and Cream Soda variants target Gen Z flavour seekers and drive flavoured cola growth

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New Products

McCormick Unveils Limited-Edition Holiday Finishing Sugars for Festive Baking and Beverages

Set to arrive on grocery shelves nationwide this October, the collection features six festive flavors — Candy Cane, English Toffee, Salted Caramel, Hot Cocoa, Gingerbread Spice, and White Frosting. 

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Energy Drinks

Monster expands juice line with Rio Carnival-inspired energy drink

New ‘Rio Punch’ flavour joins Juice Monster range, celebrating Brazil’s vibrant fruit culture

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Marketing

OREO Partners with Lucasfilm for 'Star Wars' Edition Featuring 'Kyber' Crystal Crème and Blind Packaging

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

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