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The latest food and beverage industry news and trend analysis

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  • Page 16

Flavours & Colours

IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD
Report
IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD

IFF launches its GLP-1 Consumer Moments of Opportunity report, uncovering ten eating occasions and five hydration states shaping product formulation. Smaller, more intentional eating occasions are creating new opportunities for nutrition, flavour and renewed enjoyment.

IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD
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  • Page 16
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Plant-based

Califia Farms Expands 'Simple & Organic' Platform with First-Ever Soymilk and Clean Label Creamers

The launch aims to capture the "clean label" consumer, offering pantry-friendly ingredient decks across multiple categories including milk alternatives, creamers, and ready-to-drink (RTD) coffee.

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Coffee & Tea

Laird Superfood Breaks Plant-Based Tradition with Debut of Whey-Based Protein Coffee

Functional nutrition brand Laird Superfood, Inc. has announced a significant strategic pivot, launching its first-ever dairy-based product line: Laird Superfood Protein Coffee with Lion's Mane Mushroom.

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Sauces

Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February.

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People

McCormick Fortifies Board with Former Molson Coors and Current Church & Dwight CEOs

Global flavour leader McCormick & Company, Incorporated has announced significant additions to its Board of Directors, appointing two heavyweights from the consumer packaged goods (CPG) sector.

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New Products

Proper Launch 'House Hot Sauce' Lentil Chip, Marketing Towards Spice Boom

UK snack manufacturer Proper has announced a strategic flavour extension to its fast-growing lentil chip portfolio, introducing House Hot Sauce Lentil Chips.

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New Products

Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado.

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New Products

Malibu Unveils 'Malibu Pink' Guava Rum and Partners with Dole for RTD Cocktail Line

Coinciding with the spirit launch, Malibu has partnered with Dole to release a new line of canned cocktails. The Malibu & Dole Ready-to-Drink Cocktails aim to capitalise on the mix of the spirit with pineapple juice.

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Marketing

OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

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