The latest food and beverage industry news and trend analysis

The launch is positioned as a "mood-booster" for the mid-winter slump, offering bright, fruit-forward profiles designed to deliver a "taste of escape" without the need for travel.

Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.

Royal Cup Coffee and Tea has announced a significant expansion of its Ready-to-Drink (RTD) Cold Brew product line, introducing four new flavour variants to complement its existing portfolio.

Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers.

The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.

Global convenience retailer Circle K has announced a strategic retail exclusive with energy giant Monster Energy, securing the initial launch rights for a new flavour innovation: Ultra Punk Punch.

According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.