The latest food and beverage industry news and trend analysis

Monster Beverage Corporation has successfully defended its $311 million legal victory against Bang Energy and its founder Jack Owoc, after the U.S. Court of Appeals for the Ninth Circuit upheld a previous trial court ruling this week.

The North American Coffee Partnership, a joint venture between Starbucks and PepsiCo, has announced the launch of Starbucks Iced Energy and Frappuccino Lite, strategically targeting the $30 billion energy drink market and the rising consumer demand for low-sugar, convenient beverage options.

Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant.

New ‘Rio Punch’ flavour joins Juice Monster range, celebrating Brazil’s vibrant fruit culture

Starbucks has unveiled its second summer menu expansion, headlined by handcrafted sugar-free Iced Energy beverages and the brand's first nondairy vanilla sweet cream, signalling a strategic push into functional energy and plant-based customisation.

The deal represents a major consolidation move within the highly competitive functional beverage and energy drink category, integrating one of the sector's most disruptive challenger brands into Monster’s formidable global portfolio.