top of page
FBX2.png

The latest food and beverage industry news and trend analysis

ad1_edited.jpg
ad1_edited.jpg
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Never Miss an Update!

Receive personalised weekly email newsletters with industry news curated just for you.

or create an account to access more >

You’re reading a free preview of The Newsroom 📰

✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX

  • Page 83

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
Filter latest news
  • Page 83
Asset 8.png
New Products

Karma Water Revives 'Pineapple Coconut' Flavour with Probiotic Upgrade

Originally launched in 2011, the flavour profile is being revived in response to consumer demand, but with a significant formulation overhaul designed to align with current gut health trends.

View More
Asset 8.png
New Products

O’Neill Vintners & Distillers Debuts 'FitVine Free': A Functional, Verjus-Based Non-Alcoholic Wine

O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand.

View More
Asset 8.png
Alcohol

Anheuser-Busch Expands Michelob ULTRA Zero Portfolio with 'Lime' Variant Following Record 2025

The launch is timed to coincide with the "Dry January" window, offering a flavour-forward alternative for consumers moderating their alcohol intake.

View More
Asset 8.png
Energy Drinks

Red Bull Targets 'Quitter's Day' with Strava Challenge and NSF-Certified Zero Sugar Push

Red Bull is launching a strategic digital activation designed to combat the phenomenon known as "Quitter's Day" (9 January), the date by which most New Year's resolutions historically fail.

View More
Asset 8.png
Beverage

Mel Robbins Debuts 'Pure Genius Protein' with High-Potency 23g Shot

Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein.

View More
Asset 8.png
Energy Drinks

Monster Energy Twists Flagship 'Green Can' with New 'Strawberry Shot' Lineup

Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.

View More
Asset 8.png
Alcohol

Upstate Elevator Enters Zero-Proof Spirit Market with 'Añejo Lime' THC Launch

Vermont-based cannabinoid beverage specialist Upstate Elevator has announced its entry into the alternative spirits category with the debut of its Añejo Lime THC Spirit.

View More
Asset 8.png
Coffee & Tea

Dutch Bros Debuts Breakfast-Inspired Beverage Trio

High-growth drive-thru coffee chain Dutch Bros Coffee has announced a strategic menu expansion focused on "morning comfort" profiles.

View More
bottom of page