Anheuser-Busch has announced a strategic extension of its non-alcoholic beer portfolio, unveiling Michelob ULTRA Zero Lime. The launch is timed to coincide with the "Dry January" window, offering a flavour-forward alternative for consumers moderating their alcohol intake.
The new SKU arrives on the back of a historic trading year for the brand family. According to Anheuser-Busch, Michelob ULTRA became America’s number one top-selling and fastest-growing beer in 2025. Furthermore, its non-alcoholic counterpart, Michelob ULTRA Zero, was ranked as the top innovation across the total beer industry, securing a 13.5% share of the non-alcohol beer segment.
Product Specifications and Formulation
Designed for the health-conscious consumer, Michelob ULTRA Zero Lime retains the brand's focus on low-calorie, "active lifestyle" positioning.
Technical Specs:
ABV: 0.0% (Alcohol-Free).
Caloric Profile: 39 calories per serving.
Flavour Profile: Infused with a twist of real lime to provide a citrus lift to the base lager profile.
Kyle Norrington, Chief Commercial Officer at Anheuser-Busch, emphasised the company's commitment to the fast-growing NA category:
"Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs, and that includes brewing three of the fastest-growing non-alcohol beer brands in the industry. As Michelob ULTRA Zero continues its strong growth, we’re excited to unveil Michelob ULTRA Zero Lime, another amazing option for consumers looking for lighter flavour-forward choices while maintaining an active lifestyle."
Commercial Availability
The product will be available wherever the core Michelob ULTRA range is sold, starting January 2026.
Formats:
Nationwide: 6-pack 12oz bottles.
Select States: 12-pack 12oz cans.
Anheuser-Busch Expands Michelob ULTRA Zero Portfolio with 'Lime' Variant Following Record 2025
News
January 6, 2026
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