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Whirlwined has announced the launch of a category-defining beverage innovation, introducing what it claims to be the world's first non-alcoholic, hemp-derived Delta-9 THC-infused wine.

The launch aims to fill a significant "white space" in the functional beverage market. While THC-infused seltzers and spirits have seen rapid proliferation, the wine category has remained largely untapped. Whirlwined is targeting consumers seeking the traditional ritual of wine—the glass, the pour, and the flavour profile—without the alcohol or the high sugar content typical of current cannabis beverages.

Real Wine, De-Alcoholised

Whirlwined distinguishes its product by starting with a traditional winemaking process rather than using flavoured water bases.

• Sourcing: Crafted from premium grapes sourced from Columbia Valley, Washington.

• Process: The liquid undergoes full fermentation to develop authentic wine characteristics before being processed through industry-leading dealcoholisation technology.

• Infusion: The dealcoholised base is then precisely infused with federally compliant, hemp-derived Delta-9 THC.

Product Specifications and Nutritional Profile

The flagship release is a Sauvignon Blanc, bottled in a traditional full-size 750mL format. The formulation focuses on a "clean" consumption experience aligned with wellness lifestyles.

Key Technical Specs:

• Caloric Profile: Only 25 calories per serving.

• Sugar Content: Less than one gram of sugar.

• Effect: Designed for consistent dosing and "clean effects" with zero hangover.

Matthew Haddad, co-owner of Whirlwined, commented on the consumer insight driving the development:

Distribution and Expansion Strategy

The brand has secured a robust distribution network for its initial rollout, partnering with Lakeshore Beverage, Superior Beverage, and AJ Maka Distributing to service both on- and off-premise accounts.

Retail Availability: Binny's Beverage Depot, one of the largest liquor chains in the Midwest, is expected to be among the first retailers to stock the product.

Future Roadmap: Whirlwined is currently in active negotiations with distributors in surrounding states, with a strategic goal to achieve nationwide availability by June 2026.