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Willie's Remedy+, the hemp-derived THC beverage brand co-founded by music icon Willie Nelson, has closed a $15 million Series A funding round. The investment was led by Left Lane Capital, with participation from Second Sight Ventures.

The fresh capital is earmarked to accelerate the brand's transition from an e-commerce heavyweight to a national retail staple. Since launching less than a year ago, Willie's Remedy+ has sold over 400,000 bottles, claiming the title of the #1 THC beverage sold online. The company is now pivoting to replicate this velocity in brick-and-mortar channels.

The JuneShine Network

A critical component of the brand's scalability is its operational partnership with JuneShine Brands. JuneShine provides the sales, marketing, and distribution infrastructure, allowing Willie's Remedy+ to leverage an established three-tier distribution network immediately.

Greg Serrao, Co-Founder and CEO of JuneShine Brands, commented: "This funding marks a major milestone as we build on our early momentum... We've proven demand online, and now we're ready to replicate that success at retail. We're confident our strong online brand awareness will translate to serious velocity on shelf."

Retail Rollout and Portfolio Strategy

Following a successful limited retail test with Total Wine & More—where the brand reportedly ranked among the top THC-infused spirits—Willie's Remedy+ is preparing for a full national rollout in early 2026.

Key Retail Partners:

• Total Wine & More

• Binny's Beverage Depot

• Lowe's Foods

• TXB (Texas Born)

The brand will enter retail with a diverse 10-SKU portfolio designed to cover multiple consumption occasions:

• THC-Infused Spirits (750ml): Serving as a direct alcohol alternative.

• THC-Infused Seltzers (12oz): Flavours include Strawberry Watermelon, Black Cherry Lime, and Passion Fruit Orange Guava.

• THC-Infused Shots (2oz): Portable formats mirroring the spirit flavour profiles.

Formulation and Functionality

The product line is crafted with USA-grown, hemp-derived THC blended with CBD, CBG, and L-theanine. The formulation is engineered for a "fast-acting, short-lasting experience," with effects beginning within 15–30 minutes and tapering after approximately 90 minutes. This "sessionable" profile addresses a key barrier to entry for the "canna-curious" demographic.

Laura Sillman, Partner at Left Lane Capital, noted the investment rationale: "We invest in brands that align with where consumers are going—not where they've been. Willie's Remedy+ stands out through cultural authenticity and a product experience designed for repeat, everyday occasions."

Regulatory Advocacy

The growth of the brand comes amidst ongoing legislative debates regarding hemp-derived cannabinoids. Founder Willie Nelson used the announcement to advocate for the sector, stating: "Banning hemp won't solve problems. Smart regulation will."

The brand also announced a $40,000 donation to the Farm Aid Foundation, reinforcing its commitment to the agricultural community supplying the hemp inputs.