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- Page 80
Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
- Page 80
Coca-Cola Creates Chief Digital Officer Role in Major Leadership Overhaul Under Incoming CEO Braun
Aims to bring the business closer to consumers by unifying digital, data, and operational excellence under a newly created C-suite position, while simultaneously realigning oversight of key international growth markets.
JaM Cellars Expands Low-Alcohol 'ButterLight' Range with Canned Format and Teases Non-Alcoholic Line
The move targets the intersection of two high-growth trends: the rising demand for lower-alcohol options and the increasing consumer preference for portable, single-serve wine formats suitable for "on-the-go" occasions.