The latest food and beverage industry news and trend analysis

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.

The new SKU is a strategic blend of Sauvignon Blanc and Pinot Grigio, engineered to align with shifting American consumer preferences towards lighter, lower-alcohol wine styles.

Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.

Functional soda brand Cove Soda has announced a major overhaul of its executive leadership team, appointing industry veteran Bryan Crowley as Chief Executive Officer and Board Member.

Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry.

The launch is positioned as a "mood-booster" for the mid-winter slump, offering bright, fruit-forward profiles designed to deliver a "taste of escape" without the need for travel.

Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.

Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars.