The latest food and beverage industry news and trend analysis

Functional nutrition brand Laird Superfood, Inc. has announced a significant strategic pivot, launching its first-ever dairy-based product line: Laird Superfood Protein Coffee with Lion's Mane Mushroom.

Sports nutrition innovator Cizzle Brands Corporation has announced a dual product launch for its flagship CWENCH Hydration™ line, introducing two new performance-focused flavours: Miracle On Ice™ and Golden Berry.

The new SKU introduces a peach-forward profile to the functional beverage range, designed to capture the "mid-afternoon pick-me-up" occasion.

Coinciding with the spirit launch, Malibu has partnered with Dole to release a new line of canned cocktails. The Malibu & Dole Ready-to-Drink Cocktails aim to capitalise on the mix of the spirit with pineapple juice.

Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.

Whirlwined has announced the launch of a category-defining beverage innovation, introducing what it claims to be the world's first non-alcoholic, hemp-derived Delta-9 THC-infused wine.

Soft drinks group Nichols is intensifying its expansion strategy within the functional beverage sector, announcing the launch of Vimto Energy Tropical Cooler.

The departure triggers an immediate leadership transition at the board level, with the company confirming that an independent search for a permanent successor is now underway.