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The latest food and beverage industry news and trend analysis

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  • Page 68

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 68
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New Products

Surfside Launches Blueberry Lemonade and Half & Half Variety Pack to Expand Top-Selling RTD Portfolio

The move comes as the company reports a record-breaking performance for 2025, solidifying its position as a dominant force in the ready-to-drink (RTD) alcohol sector.

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Soft drinks

Pepsi's Functional Soda 'Pepsi Prebiotic Cola' Launches Online Availability

Following a successful direct-to-consumer (DTC) pilot on Black Friday last year, which saw the product sell out rapidly, the beverage giant is now moving the line into mass retail distribution.

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Sustainability

Erath Winery Achieves B Corp Certification

The designation marks a significant milestone in the winery's corporate social responsibility (CSR) journey, placing it among a select group of fewer than 100 wineries worldwide to hold this rigorous credential.

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New Products

Function Health Partners with Erewhon for Year-Long ‘Science-Backed’ Smoothie Collaboration

Function, the health platform co-founded by Dr. Mark Hyman, has announced a strategic partnership with luxury grocer Erewhon to launch a new functional beverage concept: "The World's Healthiest Smoothie?".

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Energy Drinks

Red Bull Debuts First-Ever 'Spring Edition' with Cherry Sakura Launch

The new variant is available nationwide immediately, marking a strategic move to drive incremental volume in the flavoured energy segment during the Q1 trading period.

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New Products

Blue Diamond Growers Leverages Vertical Integration to Launch Premium Almondmilk Line

Blue Diamond Growers, the world's largest almond-processing cooperative, has announced the official launch of Blue Diamond Almondmilk, a new four-SKU product line designed to reassert the cooperative's dominance in the plant-based beverage category.

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Business & Finance

Keurig Dr Pepper Appoints Alphabet and Constellation Brands Execs to Board

Keurig Dr Pepper has announced a significant evolution of its Board of Directors with the appointment of two high-profile independent directors: Amie Thuener (Alphabet) and William "Bill" Newlands (Constellation Brands).

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Alcohol

Rémy Martin Expands Hyper-Local Strategy to Miami and LA with Limited-Edition V.S.O.P Bottles

The initiative features the release of city-specific limited-edition V.S.O.P bottles alongside a substantial microgrant program designed to embed the brand within local creative economies.

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