Never Miss an Update!
Receive personalised weekly email newsletters with industry news curated just for you.
- Page 65
Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
- Page 65
.jpg)
Real American Beer Enters NA Category with Country Star Brantley Gilbert as Equity Partner
Real American Beer (RAB), positioning itself as one of the fastest-growing light beers in the US, has announced its strategic expansion into the non-alcoholic beverage sector with the launch of Real American Beer ZERO (RAB ZERO).
Origin Materials and Matrix Bottling Group Partner to Scale 'Mono-Material' PET Cap Production
Origin Materials, Inc., a sustainable materials technology company, has announced a strategic partnership with Matrix Bottling Group to initiate the mass production of beverages utilizing 100% recyclable PET caps.
Waiākea Hawaiian Volcanic Beverages Pioneers First Commercial 'Algae Ink' Sustainable Packaging
To execute the commercialisation, Waiākea established a joint partnership with biomaterials company Living Ink Technologies, speciality coatings manufacturer ACTEGA, and printing specialist NextGen Label Group™.
.jpeg)
Rise Wellness Secures Nationwide Costco Rollout for 'Clear' Carbonated Protein Pop Plus
Rise Wellness has announced a major expansion of its retail footprint and product portfolio with the launch of Protein Pop Plus. The new carbonated, ready-to-drink (RTD) clear protein beverage is rolling out immediately to all 607 Costco locations across the United States.
Suja Life Unveils Expansive Innovation Pipeline Across Suja Organic, Vive, and Slice
The innovation pipeline highlights a strategic shift from general health positioning toward highly targeted functional benefits, encompassing everything from cognitive support and mood enhancement to specialised gut health.