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The latest food and beverage industry news and trend analysis

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  • Page 63

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 63
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Business & Finance

Tilray Acquires BrewDog UK Assets in 33 Million Pound Agreement

US cannabis and beverage firm Tilray has acquired BrewDog's UK and Irish assets for £33 million, preserving 11 strategic bars but resulting in nearly 500 job losses.

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New Products

Spindrift Expands Beverage Portfolio with Real Brewed Tea Line

Spindrift has expanded its beverage portfolio into the ready-to-drink tea category with a new line of non-carbonated, Non-UPF verified teas formulated with real brewed tea and squeezed fruit.

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People

Pall Corporation Appoints Dr Roland Folz as President

Pall Corporation has appointed industry veteran Dr. Roland Folz as its new President to drive global strategy, innovation, and operational execution across its filtration and purification portfolio.

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New Products

Electrolit Expands Hydration Portfolio with National Launch of Cherry Ice

Premium hydration brand Electrolit is expanding its US market presence with the national launch of a 21-ounce Cherry Ice flavour, targeting growing consumer demand in the functional beverage category.

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Health & Nutrition

ANIMAL and Smarties Partner for New Performance Nutrition Range

ANIMAL has partnered with Smarties to launch a series of candy-flavoured performance supplements, marking a strategic shift toward nostalgia-driven branding within the professional strength and sports nutrition category.

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New Products

Urban Remedy Expands Best-Selling Collagen Shake Line with Strawberry Launch

Urban Remedy expands its top-performing Protein Collagen Meal Shake line with a new Strawberry variety, delivering 30g of protein and 10g of grass-fed organic collagen to address the growing B2B market for low-glycemic, clean-label functional nutrition.

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New Products

Health-Ade Taps 'Swicy' Trend with Strawberry Mango Chilli Kombucha

Health-Ade has expanded its functional beverage portfolio with a new Strawberry Mango Chilli kombucha, capitalising on the rising consumer demand for "swicy" flavour profiles and securing an exclusive retail partnership with Sprouts.

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Beverage

Holla Spirits Refreshes RTD Cocktail Portfolio with New Packaging and Flavours

Holla Spirits has announced a comprehensive packaging refresh and product expansion for its ready-to-drink Crush cocktail line, introducing new flavours and multipack formats to drive retail trial.

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