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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Urban Remedy Expands Best-Selling Collagen Shake Line with Strawberry Launch
Urban Remedy expands its top-performing Protein Collagen Meal Shake line with a new Strawberry variety, delivering 30g of protein and 10g of grass-fed organic collagen to address the growing B2B market for low-glycemic, clean-label functional nutrition.

Health-Ade Taps 'Swicy' Trend with Strawberry Mango Chilli Kombucha
Health-Ade has expanded its functional beverage portfolio with a new Strawberry Mango Chilli kombucha, capitalising on the rising consumer demand for "swicy" flavour profiles and securing an exclusive retail partnership with Sprouts.







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