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The latest food and beverage industry news and trend analysis

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  • Page 62

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 62
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New Products

Vital Proteins Expands Portfolio with VERISOL Collagen Sparkling Water

Vital Proteins has launched a new ready-to-drink Collagen Sparkling Water formulated with VERISOL peptides, capturing growing consumer demand for functional, multi-benefit beverages.

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Manufacturing

Sidel Introduces Swing Evo Tunnel Pasteuriser to Optimise Beverage Production

Sidel has introduced the Swing Evo tunnel pasteuriser, a modular system designed to help beverage producers reduce water and energy consumption while optimising product quality.

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People

HTeaO Appoints New Development and Operations Executives for National Scaling

HTeaO has appointed Jerry McClain and Brian Aga to lead store development and operations as the iced tea franchise prepares for more than 40 store openings and continued national expansion in 2026.

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New Products

Gatorade Launches Clean Label Lower Sugar Sports Drink Nationwide

Gatorade has launched Gatorade Lower Sugar, a new sports drink featuring 75 percent less sugar and no artificial additives, designed to meet growing consumer demand for clean-label hydration.

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Beverage

Coffee Bean and Tea Leaf Targets Functional Beverage Space With Energy Teas

The Coffee Bean & Tea Leaf expands its functional beverage offerings with a new line of Cold Brew Energy Teas and protein-infused horchata drinks for spring.

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New Products

Craft and Art Wine and Spirits Enters THC Beverage Market With Woodstock

Craft & Art Wine and Spirits partners with Woodstock Goods to launch a new THC beverage division, targeting the growing functional alternatives market.

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New Products

Swig Partners With Sour Patch Kids for Limited Edition Beverage Line

Swig collaborates with candy brand SOUR PATCH KIDS to launch a limited-edition line of customizable, sour-flavoured dirty sodas across 140 locations.

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Beverage

Dunkin Expands Beverage Portfolio With Zero Sugar Energy Drink Line

Dunkin enters the energy drink market with Dunkin Zero while debuting a seasonal banana-inspired menu to drive mid-day sales and beverage innovation.

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