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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Dutch Bros Enters Plant-Based Energy Sector With Myst Refresher Launch
Dutch Bros Coffee has launched Myst Energy Refreshers, a new category of plant-powered, low-calorie functional beverages designed to capture the growing consumer demand for clean-label caffeine alternatives during the peak summer trading season.

Freddyâs Reintroduces Dr Pepper Frost Following Record Seasonal Demand
Freddyâs Frozen Custard & Steakburgers is leveraging the successful performance of its 2025 seasonal lineup by reintroducing the Dr Pepper Frost and extending the lifecycle of the Steakburger Taco, a strategic move designed to capitalise on high-velocity consumer feedback.

Costa Coffee Launches 2026 Summer Menu with Ube Expansion and Jaffa Cake Partnership
Costa Coffee has unveiled its 2026 summer menu across the United Kingdom, featuring eight new beverage SKUs, a strategic partnership with McVitieâs, and an expanded "Sweet Ube" range designed to capitalise on high-growth flavour trends in the iced coffee and refresher segments.

Dunkin Launches Seasonal Menu with Dirty Soda and OREO Partnership
Dunkinâ has launched its national summer menu, headlined by a strategic entry into the "dirty soda" category and a multi-product collaboration with the OREO brand, aimed at capturing the high-growth seasonal beverage market through customisable Refreshers and reimagined frozen coffee formats.








