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The latest food and beverage industry news and trend analysis

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  • Page 47

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 47
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New Products

Dose and Juice Press Launch Clinically Backed Dose of Vitality Smoothie

Dose and Juice Press have partnered to launch the "Dose of Vitality" smoothie, integrating a clinically-backed liver health supplement into a mainstream retail format to capitalise on the "beauty-from-within" and proactive wellness trends.

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Coffee & Tea

Origin Coffee Launches Cold Foam Summer Menu Powered By New Espresso Concentrate

Origin Coffee has launched a plant-based Cold Foam Summer menu, utilising its new Cold Brew Espresso Concentrate to drive high-margin seasonal beverage sales across its retail estate.

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New Products

Vive Organic Expands Functional Shot Portfolio With Cognitive Focus

Vive Organic, owned by Suja Life, has expanded its functional beverage portfolio with the launch of Mind Boost and Mood Boost wellness shots, securing a nationwide retail rollout at Kroger to capture growing consumer demand for cognitive health solutions.

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New Products

Dutch Bros Enters Plant-Based Energy Sector With Myst Refresher Launch

Dutch Bros Coffee has launched Myst Energy Refreshers, a new category of plant-powered, low-calorie functional beverages designed to capture the growing consumer demand for clean-label caffeine alternatives during the peak summer trading season.

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Business & Finance

Prodalim Acquires Food Tech Startup 'Better Juice' to Scale Sugar Reduction Tech

Prodalim has acquired food-tech company Better Juice to integrate its proprietary enzymatic sugar reduction technology, marking a strategic expansion into the $1.8 billion global taste modulation market.

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New Products

High Noon Launches Limited Edition Transfusion Seltzer

High Noon has introduced its first-ever "flavour drop," the High Noon Transfusion, utilising a limited-allocation retail model to bring streetwear-style scarcity to the RTD category while targeting the high-growth golf and lifestyle segment.

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Foodservice

Freddy’s Reintroduces Dr Pepper Frost Following Record Seasonal Demand

Freddy’s Frozen Custard & Steakburgers is leveraging the successful performance of its 2025 seasonal lineup by reintroducing the Dr Pepper Frost and extending the lifecycle of the Steakburger Taco, a strategic move designed to capitalise on high-velocity consumer feedback.

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Beverage

Neutonic Raises $6 Million to Scale Global Nootropic Beverage Platform

Neutonic has raised $6 million at a $60 million valuation to accelerate its global retail expansion, including a major 500-store rollout with Sainsbury’s and a strategic push into the United States and Australia.

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