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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Dose and Juice Press Launch Clinically Backed Dose of Vitality Smoothie
Dose and Juice Press have partnered to launch the "Dose of Vitality" smoothie, integrating a clinically-backed liver health supplement into a mainstream retail format to capitalise on the "beauty-from-within" and proactive wellness trends.

Vive Organic Expands Functional Shot Portfolio With Cognitive Focus
Vive Organic, owned by Suja Life, has expanded its functional beverage portfolio with the launch of Mind Boost and Mood Boost wellness shots, securing a nationwide retail rollout at Kroger to capture growing consumer demand for cognitive health solutions.

Dutch Bros Enters Plant-Based Energy Sector With Myst Refresher Launch
Dutch Bros Coffee has launched Myst Energy Refreshers, a new category of plant-powered, low-calorie functional beverages designed to capture the growing consumer demand for clean-label caffeine alternatives during the peak summer trading season.

Freddy’s Reintroduces Dr Pepper Frost Following Record Seasonal Demand
Freddy’s Frozen Custard & Steakburgers is leveraging the successful performance of its 2025 seasonal lineup by reintroducing the Dr Pepper Frost and extending the lifecycle of the Steakburger Taco, a strategic move designed to capitalise on high-velocity consumer feedback.








