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The latest food and beverage industry news and trend analysis

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  • Page 40

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 40
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New Products

Bucked Up Scales Functional Portfolio with Summer Lemonades Launch

Bucked Up has launched Summer Lemonades, its first limited-edition pre-workout and RTD lineup, utilising a seasonal model to capture active-wellness and convenience share.

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New Products

Dr. Brown's Launches Paediatric and Family Electrolyte Hydration Range

Dr. Brown's has launched an organic-based paediatric electrolyte solution to target the high-growth medical hydration market, securing exclusive US retail distribution through Walmart.

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Business & Finance

The Perfect Purée of Napa Valley Acquires Strongwater

The Perfect Purée of Napa Valley has acquired Colorado-based craft mixer brand Strongwater to expand its premium beverage portfolio and capture high-growth functional and on-premise trends.

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New Products

PerfectTed Launches Protein White Chocolate Matcha RTD

The new product contains 18g of protein per can, PerfectTed has expanded its ready-to-drink portfolio with the launch of a Protein White Chocolate Matcha Latte.

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Coffee & Tea

Teapigs Unveils New Botanical Range with New Caffeine-Free Blends

Premium tea brand teapigs has launched its first product innovation in five years, introducing four premium herbal blends featuring adaptogens and sustainable packaging.

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Beverage

Aspire Biopharma Partners with Interwest Brokerage to Scale Buzz Bomb Retail Footprint

Aspire Biopharma subsidiary Buzz Bomb Caffeine Company has signed a strategic brokerage agreement with Interwest Brokerage to expand its sublingual dry powder caffeine line across Utah, Idaho, and Montana.

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New Products

New Heineken Ultimate Low Calorie Gluten Free Launching First in Brazil

Heineken has launched Heineken Ultimate in Brazil, utilising a lower-alcohol, gluten-free, and low-calorie formulation to capture the fast-growing premium well-being category.

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New Products

SharkNinja Launches SLUSHi Twist Frozen Drink Maker

SharkNinja has launched the Ninja SLUSHi Twist, utilising dual-vessel technology to capture the premium home entertaining market and capitalise on the viral at-home frozen drink trend.

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