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The latest food and beverage industry news and trend analysis

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  • Page 39

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 39
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Coffee & Tea

Starbucks Japan Launches Banana Affogato Frappuccino

Starbucks Japan has announced the national launch of its Banana Affogato Frappuccino. Debuting on 27 May 2026, at 700 yen for a tall size formulation with an environmental, social, and governance sourcing strategy.

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New Products

Innocent Drinks Launches Dessert-Inspired Smoothie Range

UK market leader Innocent has launched Innocent Creamy Smoothies, utilising a coconut milk base to target the growing consumer demand for functional indulgence and treat culture.

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New Products

Carlsberg Malaysia Introduces ChongQing Beer

Carlsberg Malaysia has expanded its portfolio by launching ChongQing beer, a 3.8% ABV Chinese lager brewed locally to capitalise on the surging regional demand for authentic Asian food and beverage brands.

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New Products

OSULLOC Introduces Functional Powder Stick Matcha Plus Line

Premium Korean tea brand OSULLOC has launched its Matcha Plus range in the US, merging convenient single-serve stick formats with functional ingredients like collagen and probiotics.

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New Products

Buzzbar and Serendipity 3 Launch Adult Dessert Creations

Adult novelty brand Buzzbar has partnered with New York restaurant Serendipity Three to launch a range of premium spirit-infused desserts, targeting high-margin experiential dining.

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Coffee & Tea

Taco Bell Launches First-Ever Cold Brew Lineup

Taco Bell has expanded its beverage footprint with a permanent cold brew and cold foam range, supporting Yum Brands' strategic goal to scale Taco Bell beverage sales to five billion dollars by 2030.

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Alcohol

Beavertown Brewery Expands Cosmic Drop Range with Tropical Lager Variant

Craft brewery Beavertown has expanded its Cosmic Drop portfolio with a new fruit-infused tropical lager, targeting growing UK consumer demand for lighter, flavour-forward beer styles.

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New Products

Silk Canada Launches High-Protein Plant-Based Beverage Launch

Danone Canada has launched Silk 18g Protein, a complete plant-based beverage designed to capture the high-growth active wellness market and address protein-intake trends.

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