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The latest food and beverage industry news and trend analysis

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  • Page 38

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 38
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New Products

Carlsberg Britvic Launches Birrificio Angelo Poretti Alcohol Free in UK

Carlsberg Britvic has launched Birrificio Angelo Poretti Alcohol Free at Waitrose, targeting the premium world lager and moderation trends with a 0.5% ABV Italian brew.

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Energy Drinks

Nutrabolt Launches Retail Exclusives C4 Energy Summer Flavours

Nutrabolt has launched its 2026 summer flavour portfolio for C4 Performance Energy, combining a nationwide limited-time offering with strategic retail-exclusive partnerships at Circle K and Casey's.

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New Products

Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration

Supergoop! founder Holly Thaggard and son Will Thaggard have launched WaterOuai, a premium canned water brand utilising advanced SUPERCAN polymer-coating technology to eliminate microplastic and chemical migration.

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New Products

Danone USA Launches New Oikos High Protein Shake Range

Danone USA has expanded its ready-to-drink Oikos high-protein shake portfolio with the launch of Strawberry and caffeinated Mocha Latte variants, targeting the rising protein-plus-coffee trend.

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New Products

Arkay Launches Miniature Mocktail Tetra Pack Collection

Non-alcoholic beverage brand Arkay has launched its 200 ml Mocktail Tetra Pack Collection, targeting the high-volume grab-and-go retail and foodservice sectors with sustainable, affordable, and portable packaging.

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New Products

Bardstown Bourbon Company Unveils Distillery Reserve Mars Single Malt Japanese Blend

Bardstown Bourbon Company Distillery Reserve Mars Single Malt Japanese Blend is a pioneering release that bridges Kentucky bourbon and Japanese whisky traditions.

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New Products

Mia Launches High Fibre Protein Shake

Functional nutrition brand Mia has launched its flagship Fibre-First Shake, delivering twenty-two grams of prebiotic fibre and twenty-seven grams of plant protein to address dietary gaps caused by GLP-1 medications.

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New Products

Sonic Summer Red, White & Blue Slush Float Launch

QSR brand Sonic has launched its 2026 summer menu, combining nostalgic tie-ins for the US 250th anniversary with premium burger innovations and gamified app rewards to boost transaction volume.

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