The latest food and beverage industry news and trend analysis

Spanish brewer Mahou San Miguel has entered the functional soft drinks category with the launch of Yuzz, a low-calorie nutricosmetic RTD beverage containing hyaluronic acid and vitamin C.

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

Bucked Up has launched its dual-product Carnival Drop campaign, introducing high-protein savoury popcorn and a limited-edition Cotton Candy performance energy drink to convenience retail channels.

Tesco has launched an own-brand Matcha Oat Latte, signalling a major private-label expansion into the premium plant-based beverage segment to challenge specialist brands, leverage oat milk popularity, and capture wellness-focused consumer spending.

Penelope Bourbon has launched its ready-to-pour Blackberry Old Fashioned, expanding its premium spirits portfolio to capture the growing retail demand for high-quality convenient cocktails.

Ready-to-drink cocktail brand The Drinks Bureau has collaborated with Powder Monkey Brewing Co to launch in the UK grocery market with canned Lagerita, targeting the summer trading period.

Republican Red Winery has launched The 1776 Collection, a limited-edition series of reserve wines sourced from Carmel Valleys historic Massa Vineyard to capitalise on Americas semiquincentennial celebrations.

Functional prebiotic soda brand poppi has secured a strategic partnership as the official soft drink sponsor for Love Island UK Series 13, driving brand awareness and category scaling in the European market.