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The latest food and beverage industry news and trend analysis

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  • Page 34

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 34
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New Products

PepsiCo Brand Mug Root Beer Launches Vanilla Howler to Target Dirty Soda Trend

PepsiCo brand MUG Root Beer has launched MUG Root Beer Floats Vanilla Howler, marking its first-ever limited-edition flavour and targeting the dirty soda trend.

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New Products

Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink

The Coca-Cola Company brand BODYARMOR has expanded its active hydration portfolio with the launch of BODYARMOR FIT, its first-ever canned and carbonated sports drink range.

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Packaging

Elopak Introduces Low-Carbon Aluminium for European Packaging Cartons

Liquid packaging supplier Elopak has commenced sourcing low-carbon aluminium produced with renewable electricity for its European carton manufacturing, reducing emissions by 8 per cent.

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Beverage

Pepsi Launches House of Treats Crafted Beverage Platform for Away-from-Home Venues

Pepsi Global has launched Pepsi House of Treats, a crafted beverages platform designed to deliver premium, customisable drinks across Away From Home hospitality and entertainment channels.

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New Products

Hario Launches New V60 Dripper Neo Colourways

Japanese speciality coffee equipment manufacturer HARIO will launch two new Tritan-based colourways for its V60 Dripper NEO at World of Coffee Brussels 2026.

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Business & Finance

Solina Acquires Twang Foodservice to Enter Beverage Category

Global ingredient provider Solina has acquired Twang Foodservice to expand its North American presence and establish a dedicated beverage flavour development platform.

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New Products

Boylan Bottling Launches Freedom Cola for American Independence 250th Anniversary

Boylan Bottling Co. has launched Freedom Cola, a limited-edition craft soda celebrating the 250th anniversary of US independence, distributed across New York via Big Geyser.

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New Products

Garden of Life Launches Clear Whey Protein Range with Dylan Efron

Active nutrition brand Garden of Life has expanded its portfolio with the launch of Clear Whey Protein, utilising sustainably sourced Danish dairy whey isolate.

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