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The latest food and beverage industry news and trend analysis

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  • Page 20

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 20
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People

MGP Ingredients Appoints Four Executive Leaders to Drive Spirits Growth

MGP Ingredients has appointed four senior executives across distilling sales, national accounts, brand marketing, and FP&A to strengthen its spirits and commercial operations.

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Alcohol

SVEDKA Vodka Water Launches Limited Edition Office Cooler Campaign

SVEDKA Vodka has launched a limited-edition five-foot tall SVEDKA Vodka Water Cooler activation in partnership with actor Craig Robinson and spirits platform Flaviar.

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New Products

Dancing Goat Distillery Launches Stillman's Sonder Aged Whiskey Range

Dancing Goat Distillery has introduced Stillman's Sonder, featuring 10-year-aged bourbon and American single malt whiskies sourced from curated heritage stocks.

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New Products

GORGIE Launches Candy Apple Energy Drink Flavour

GORGIE has expanded its zero-artificial-sweetener energy drink portfolio with the launch of Candy Apple, as the brand exceeds 40,000 new US distribution points.

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New Products

7-Eleven Expands Private Label Lineup with 7-Select Soda Range

7-Eleven has expanded its private-label portfolio with the launch of 7-Select Soda, offering three classic carbonated flavours across its US store network.

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Soft drinks

Pepsi Announces Pop-up Ice Cream Parlour Experience in Soho Featuring Ice Cream-Inspired Range

Pepsi has expanded its UK zero-sugar portfolio with three ice cream-inspired flavours, supported by a multi-channel summer marketing push and experiential activations featuring Creams Café.

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Energy Drinks

Celsius Launches Limited Edition Spritz Vibe Summer Energy Drink

Celsius has expanded its functional energy drink portfolio with the limited-edition release of CELSIUS SPRITZ VIBE Summer Edition in a Sparkling Limoncello Twist flavour.

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New Products

Healeys Cornwall Launches Gym Juice Functional RTD Beverage Range

Cornish producer Healeys Cornwall has launched Gym Juice, three sparkling 70% apple juice beverages delivering protein, caffeine and hydration benefits.

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