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The latest food and beverage industry news and trend analysis

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  • Page 24

Bakery

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla

The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
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  • Page 24
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Business & Finance

ICL Group to Acquire Acidulants Leader Bartek Ingredients in Two-Phase Strategic Deal

Global speciality minerals company ICL Group has entered into a definitive agreement to acquire Bartek Ingredients, the global leader in food-grade malic and fumaric acid.

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Bakery

Wildfarmed Expands Portfolio with New Regenerative Crumpets

The crumpets, sold in packs of four, are made using Wildfarmed’s 100% regeneratively grown flour. Positioned as a premium twist on a British classic

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Marketing

OREO Partners with Lucasfilm for 'Star Wars' Edition Featuring 'Kyber' Crystal Crème and Blind Packaging

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

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