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Wildfarmed, the UK food and farming business championing regenerative agriculture, has expanded its retail lineup with the launch of its new Regenerative Crumpets.
The crumpets, sold in packs of four, are made using Wildfarmed’s 100% regeneratively grown flour. Positioned as a premium twist on a British classic, the brand describes them as “soft and extra fluffy, flavourful and indulgent.”
All Wildfarmed products use grains grown through regenerative farming practices that focus on improving soil health, boosting biodiversity, reducing water pollution and lowering carbon emissions. The company works with a nationwide network of farmers growing wheat, oats and barley with methods designed to deliver environmental benefits while supporting long-term farm resilience.
The brand noted that crumpets have enjoyed a resurgence in popularity this year, fuelled by social media trends and gourmet reinterpretations appearing on high-end restaurant menus.
Edd Lees, Wildfarmed co-founder, said:
“The future of British food is being reshaped by those who are committed to modernise, innovate and elevate. We’re proud to be part of the community of young British food brands making such a significant impact on supermarket shelves.”
He added:
“Our new crumpets represent our continued movement towards bringing premium products made with fully traceable flour from UK regenerative farms as the category norm in the bakery aisle.”
