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The latest food and beverage industry news and trend analysis

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  • Page 22

Bakery

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
Trend
Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla

The global food and beverage landscape is experiencing an accelerated transformation driven by consumer demands for functional nutrition, clean-label transparency, and culinary authenticity. Traditional wrapped bread is facing unprecedented disruption from the flatbread and tortilla sub-categories, while the plant-based sector undergoes a radical recalibration toward whole-food proteins.

Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla
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  • Page 22
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New Products

Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites

The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.

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New Products

Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

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Marketing

OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey

Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.

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New Products

Pladis Adds Trending 'Golden Cinnamon' Flavour to McVitie’s Light Range

The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment.

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Coffee & Tea

Dunkin’ Partners with Megan Thee Stallion to Launch 'Protein Milk' and Functional Winter Menu

Dunkin’ has announced a major strategic pivot towards functional nutrition for the start of 2026, introducing Protein Milk as a permanent addition to its beverage platform.

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Foodservice

Pizza Hut Enlists Tom Brady for 'Pizza Before the Hut' Campaign and $10 Value Push

Pizza Hut has announced a major marketing offensive to kick off the 2026 football post-season, partnering with legendary quarterback Tom Brady to launch the "Pizza Before the Hut" campaign.

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Bakery

Pillsbury Taps into Nostalgia Baking Trend with New Pistachio Cake Mix and Frosting Duo

The brand has unveiled Pillsbury™ Moist Supreme® Pistachio Cake Mix alongside a complementary Whipped Pistachio Frosting.

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Foodservice

Subway US Launches 'Protein Pockets' and Revamps Value Menu with $4.99 'Sub of the Day'

Subway has announced a major update to its US menu and value proposition for the start of 2026, introducing a new grab-and-go format alongside a revamped daily discount structure.

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