The latest food and beverage industry news and trend analysis

Starbucks has officially launched its "Energy Refreshers" platform nationwide, a year-round menu evolution that integrates B vitamins and 125mg of natural caffeine into its successful Refreshers line, specifically targeting the high-growth functional energy and wellness-conscious consumer segments.

McDonald's Türkiye has launched the 'Drink & Drive' campaign, a creative reinterpretation of the "Don't Drink and Drive" warning that positions McCafe around driver alertness and transforms the Golden Arches into road safety symbols.

SIDES Coffee has officially launched its dedicated e-commerce platform, expanding upon its physical retail footprint of over 3,100 stores. SIDES Coffee, the RTD brand incubated by COLLAB for The Sidemen, has launched a dedicated D2C platform (sidescoffee.com)

Lucky Energy has introduced "SLUSH," a three-flavour nostalgia-driven lineup and the brand's first permanent 12 oz sleek can offering, pairing a high-performance 200 mg caffeine formula with a zero-sugar, zero-calorie "clean" ingredient profile.

Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026.

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers.