Krispy Kreme has launched the Apple Cider Original Glazed Doughnut and a Fall & Football Dozen, backed by a four-day promotional bundle. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Krispy Kreme has expanded its seasonal menu platform with the commercial launch of the new Apple Cider Original Glazed Doughnut and a dedicated Fall & Football Dozen. Commencing availability on Thursday 10 September across participating locations, the dual product release introduces an orchard-inspired flavour to the brand's proprietary glaze alongside an event-focused sharing multipack tailored for game day gatherings, watch parties, and seasonal celebrations. To stimulate footfall and trial across the opening weekend, Krispy Kreme is running a four-day promotional window from 10 September through 13 September, allowing customers to purchase a dozen Apple Cider Original Glazed Doughnuts for US$5 with the purchase of any dozen at standard menu price. Apple Cider Glaze Formulation The introduction of the Apple Cider Original Glazed Doughnut expands the brand's seasonal glazing portfolio, following the commercial performance of its Original Glazed Blueberry Flavoured Doughnut offered in July. Engineered around traditional autumn beverage profiles, the SKU is formulated with an apple cider dough spiced with cinnamon, then finished through the company's signature glazing waterfall to provide an apple cider taste profile within the brand's core product format. Fall & Football Dozen Lineup The Fall & Football Dozen combines four distinct doughnut varieties into a single sharing box, providing a multi-flavour assortment for sports and social viewing occasions: 🏈 Football Doughnuts (4): An unglazed football-shaped shell filled with smooth white Kreme™, dipped in chocolate icing, and finished with white icing laces. 🎃 Pumpkin Spice Cake Doughnuts (3): An Original Glazed Old Fashioned cake doughnut formulated with pumpkin spice flavour. 🍁 Maple Cheesecake Doughnuts (2): An unglazed shell doughnut filled with cheesecake Kreme™, dipped in maple icing, and topped with graham-flavoured crunch and a maple drizzle. 🍩 Original Glazed Doughnuts (3): Krispy Kreme's signature Original Glazed fresh doughnuts. Seasonal Alignment and Autumn Collection The Apple Cider Original Glazed Doughnut and the Fall & Football Dozen integrate directly into Krispy Kreme’s broader Autumn Seasonal Collection, which debuted in August with a series of seasonal doughnuts and drinks inspired by autumn comfort flavours. Alison Holder, Chief Product and Brand Officer at Krispy Kreme, stated that autumn is defined by shared rituals, including apple cider and game day gatherings, noting that the new offerings provide a format designed for tailgates and kickoff viewings. The short-run promotional pricing mechanic deployed over the 10–13 September window provides an initial volume-driving incentive, pairing seasonal flavour innovation with high-volume box purchasing across physical and drive-thru retail lanes. New Products Krispy Kreme Debuts Apple Cider Glazed Doughnut Jacob Deraille September 9, 2026 Retail Krispy Kreme Expands UK Retail Footprint with Ocado Listing Foodservice Krispy Kreme Relaunches Pumpkin Spice Original Glazed for Four Day Window New Products Krispy Kreme Launches Limited-Time Pokémon Collection New Products Krispy Kreme 2026 Autumn Collection with Pumpkin Spice and Biscoff Bakery New Products Foodservice Related news

High-energy franchise BIGGBY® COFFEE has announced its seasonal strategy for the start of 2026, executing a multi-category menu update running from 2 January through 25 February. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom High-energy franchise BIGGBY® COFFEE has announced its seasonal strategy for the start of 2026, executing a multi-category menu update running from 2 January through 25 February . The 460-plus-unit chain is anchoring its winter offering on three strategic pillars: a limited-time confectionary collaboration with TWIX® , a revitalised hot chocolate portfolio, and a festive Valentine’s Day beverage suite. Strategic Collaboration: The TWIX® Takeover Central to the winter campaign is a partnership with Mars’ TWIX® brand. BIGGBY® is reimagining its fan-favourite Salted Caramel platform by integrating TWIX®-inspired flavour profiles and toppings. The TWIX® Lineup: 🍫 Latte Variants: Salted Caramel Latte and Salted Mocha Caramel Latte, both finished with a TWIX® candy crumble (Available Hot, Iced, or Frozen). 🧊 Cold Brew: Sweet Foam Salted Mocha Caramel Cold Brew topped with TWIX®. 🥤 Creme Freeze: The "TWIX® Fix" Creme Freeze. ☕ Hot Chocolate: Salted Cocoa Carmella with TWIX® topping. Seasonal Segmentation: Valentine’s and Comfort Beyond the candy collaboration, the chain is segmenting its menu to target distinct consumption occasions: the "comfort" of hot chocolate for winter weather and the "festive" appeal of Valentine's Day. The Valentine’s Collection: Red Velvet: Available as a Latte (Hot, Iced, Frozen) and a Sweet Foam Red Velvet Cold Brew. Sweetheart BIGGBY Blast®: An energy drink innovation blending strawberry and dragon fruit, capped with sweet foam. Berry Chocolatey Creme Freeze: A decadent mix of white chocolate, mocha, strawberries, and mini chocolate chips. The Hot Chocolate Spotlight: Expanding the non-coffee category, the chain is promoting a dedicated hot chocolate tier featuring Cocoa Carmella , Mint Hot Chocolate , and White Hot Chocolate . Food Attachment To drive average ticket value, seasonal food items are returning to the menu, including the Sausage Cheddar Biscuit with honey and Chocolate Cake Pops . The launch is also supported by "value-driven bundles," addressing consumer price sensitivity in the Q1 window. Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup News January 28, 2026 Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day Food HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions New Products Beverage Foodservice Coffee & Tea Related news

Culture Pop Soda has launched a limited-edition Sparkling Apple flavour, combining apple juice from concentrate with live probiotics across US grocery. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Probiotic soda brand Culture Pop Soda has announced the commercial rollout of a limited-edition autumn flavour, Sparkling Apple. Available starting 8 September 2026, the seasonal SKU pairs the profile of crisp apples and sparkling cider with the brand's signature live probiotic base. The line extension enters commercial distribution across nationwide brick-and-mortar grocery multiples alongside direct-to-consumer and digital retail channels. Clean Formulation and Flavour Architecture Formulated with a blend of apple juices from concentrate, Sparkling Apple is engineered to provide apple flavour without heavy sweetness or synthetic substitutes. In line with Culture Pop's brand formulation standards, the beverage contains: 🍎 Juice Concentrate Blend: Formulated with real apple juices from concentrate to deliver authentic fruit taste. 🦠 Live Probiotics: Enriched with live cultures to support digestive wellness. 🚫 Zero Artificial Sweeteners: Manufactured completely free from stevia, refined sugar, and high-intensity or artificial sweeteners. "We wanted to make a fall flavour the Culture Pop way," said Tom First, Founder & CEO of Culture Pop Soda. "Apple was one of the most beloved Nantucket Nectars flavours. It was simple, but delicious, and I feel the same way about Culture Pop Sparkling Apple. It's somewhere between a crisp apple and a sparkling cider: refreshing, not too sweet and full of apple flavour. I think fall officially starts the minute you open a Culture Pop Sparkling Apple." Gold Can Packaging and Seasonal Campaign The limited-time product is packaged in a distinctive gold can designed to improve on-shelf findability and stand-out in retail beverage aisles. The rollout is supported by Culture Pop's "Refreshingly Crisp" promotional campaign, which highlights the brand's reduced-sweetness profile within seasonal flavour rotations. Founded in 2020 by beverage industry executive Tom First, former co-founder of Nantucket Nectars, Culture Pop produces sodas formulated with simple ingredients and functional live probiotics. Availability and Retail Distribution Commercial distribution for the Limited-Edition Sparkling Apple commenced on 8 September 2026 across physical grocery networks and e-commerce platforms. Key distribution channels and retail stockists include: Digital E-Commerce: Available for nationwide delivery via the brand's proprietary web shop at drinkculturepop.com and Amazon. National and Regional Grocery Chains: Physical store distribution across Albertsons, Wegmans, Giant Food, H-E-B, Stop & Shop, Shaw's, Jewel-Osco, and Big Y. The seasonal release provides grocery retailers with a functional, probiotic autumn beverage alternative designed to capture early seasonal consumer purchasing across chilled and ambient soda fixtures. New Products Culture Pop Soda Launches Limited Edition Sparkling Apple for Autumn Jacob Deraille September 8, 2026 New Products Rancho La Gloria Launches Pumpkin Spice Espresso Martini New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Krispy Kreme Debuts Apple Cider Glazed Doughnut Coffee & Tea L'OR Launches Limited Edition Pumpkin Spice Coffee Capsules in UK Soft drinks Health & Nutrition Beverage New Products Related news

Europastry has reached an agreement to acquire Highland Baking Company, aiming to expand its North American market presence and production capabilities. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Europastry has entered into an agreement to acquire Highland Baking Company, a family-owned producer of premium breads for the foodservice sector. This transaction is designed to increase Europastry’s footprint in the North American market and diversify its product offering across the region. Founded in 1987, Europastry is a global player in the frozen bakery industry, operating in more than 90 countries with a workforce of over 5,500 employees. The company’s portfolio encompasses a range of products from artisan breads to frozen pastries. Operational Impact and Market Growth The acquisition brings Highland Baking Company’s production infrastructure into the Europastry group. This includes two production facilities located in Northbrook, Illinois, and Spartanburg, South Carolina. Following the close of the transaction, the combined organisation is expected to generate annual revenues exceeding $2.3 billion globally. Europastry plans to launch an investment programme within the United States to expand production capacity, introduce new product categories, and integrate its bakery innovation capabilities for American customers. Continuity and Business Integration Highland Baking Company will continue to operate under its current brand identity and management team. This approach is intended to ensure business continuity and maintain existing customer and supplier relationships. The integration is built upon a shared business vision, with both companies citing a focus on product quality, continuous innovation, and a family-oriented corporate culture. Jordi Galles, Executive Chairman of Europastry, noted that the combination provides an opportunity to create a broader global bakery business by leveraging the talent and operational capabilities of both organisations. Stuart Rosen, CEO of Highland Baking Company, added that the partnership allows the business to develop further while preserving its identity. The transaction is subject to customary closing conditions, including the necessary regulatory approvals. The acquisition is currently expected to close in the second half of 2026. Bakery Europastry to Acquire Highland Baking Company to Strengthen North American Presence Eddie Sanders June 24, 2026 People Levain Bakery Appoints Lorna Sommerville and Taya Stenson as Co-CEOs Bakery The Pizza Cupcake Rebrands as Incredifulls Bakery Rise Baking Company Relocates and Expands Atlanta Innovation Centre Ingredients Savor and AAK Partner to Develop Carbon-Derived Speciality Fats Business & Finance Bakery Manufacturing Related news

Perfect Snacks has expanded its refrigerated bar portfolio with Oaties, a new oat-based protein bar range marking the brand's first comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Perfect Snacks has announced the launch of Oaties, its first-ever oat-based protein bar range. The introduction represents a significant brand expansion for the refrigerated snack manufacturer, marking its first product line formulated without its traditional nut-butter base. The launch aims to address consumer demand for clean-label, family-friendly snack options that provide sustained energy without artificial additives. Pivot From Nut Butter to Oat Base Oaties utilise organic whole-grain oats and creamy oat butter as the primary structural and flavour foundation, departing from the peanut and almond butter bases characteristic of the core Perfect Bar line-up. According to Cara Liebrock, chief executive officer of Perfect Snacks, the development of Oaties allows the brand to offer an alternative flavour profile and a lunchbox-friendly format. The product is designed to appeal to both adult and child demographics by balancing taste and portion-appropriate nutrition. Nutritional Profile and Ingredients The new product line is formulated to qualify as a low-glycemic index snack, designed to prevent sudden blood sugar spikes and deliver more consistent energy levels. Each bar contains: 8g of plant-based protein 8g of organic whole-grain oats More than 20 superfood ingredients No artificial colours, flavours, preservatives, or sweeteners No sugar alcohols The bars are sweetened naturally using 100% organic honey and maple syrup, and they contain dietary fibre to support healthy digestion. The product range features two distinct flavours: 🍪 Oatmeal Cookie Dough: A traditional cookie-inspired formulation combining creamy oat butter and whole-food protein. 🍫 Brownie Batter: A rich chocolate option delivering a soft, fresh-from-the-fridge texture. In alignment with the brand’s existing portfolio, Oaties contain no artificial preservatives and must be stored under refrigeration to maintain product quality and freshness. Distribution and Retail Footprint The nationwide rollout of Oaties is underway across multiple retail and digital channels in the United States. The product is currently available for purchase at Target and Whole Foods Market locations, as well as online via Amazon and the brand's proprietary e-commerce platform. New Products Perfect Snacks Introduces Oaties Protein Bar Range Eddie Sanders July 6, 2026 Snacking PepsiCo Debuts Doritos Protein in UK with Sweet Chilli Chipotle and Steak Flavours New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages Business & Finance Power Crunch Unveils Brand Refresh and Refined Protein Bar Formula New Products CLIF Expands Portfolio with 20g High Protein Bar Range New Products Food Snacking Related news

Discover Celsius company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Energy Drinks Celsius Employees founded Headquarters Stockholm, Sweden CELSIUS was created for individuals who value the LIVE FITTM lifestyle, embodied by those who push through the last set and make the most of every day. CELSIUS contains a blend of premium ingredients and vitamins that help with the normal functioning of the immune system (B6, B12, Vitamin C) and help reduce tiredness and fatigue (B2, B3, B5, B6, B12, Vitamin C), available in refreshing fruit-forward flavours that aim to support the LIVE FITTM lifestyle. About Celsius --- Collaboration & Partnerships Celsius is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Celsius has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity People Celsius Holdings Announces Leadership Changes August 11, 2026 Energy Drinks Celsius Launches Limited Edition Spritz Vibe Summer Energy Drink July 23, 2026 Energy Drinks Celsius Launches Electric Vibe Soccer-Inspired Tropical Flavour April 22, 2026 People Celsius Holdings Fortifies Board with Senior PepsiCo Executives to Drive Operational Scale February 11, 2026 Listings Add Listing

Health and wellness firm AdvoCare International has expanded its electrolyte portfolio with the limited-time release of Rehydrate Black Cherry. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Health and wellness company AdvoCare International, LLC has announced the expansion of its sports nutrition portfolio with the launch of a limited-edition Black Cherry flavour for its Rehydrate electrolyte drink mix line. The new product is designed to support hydration and physical recovery, expanding the brand's established line of powdered drink mixes. The release is available for a limited period in both bulk canisters and single-serve formats. Product Formulation and Nutritional Profile The Rehydrate Black Cherry formulation is designed to facilitate rapid hydration at the cellular level. The drink mix is built around a blend of nutrients aimed at supporting muscle recovery, energy production, and physical performance. Key nutritional components of the formulation include: Electrolytes: A blend of four primary electrolytes to maintain fluid balance during physical exertion. Vitamins: 120mg of Vitamin C per serving, alongside a complex of B vitamins to assist with energy metabolism. Amino Acids: Targeted amino acids included to assist with muscle recovery and overall physical performance. According to product specifications, the formulation contains 70 per cent less sugar than leading competitor sports drinks. It is developed with a moderate sodium level, which the company states allows for multiple consumption occasions throughout the day without leaving a salty aftertaste. Market Availability and Distribution The new flavour has been positioned as a direct alternative to traditional high-sugar sports beverages. It is aimed at active consumers requiring portable hydration solutions. Christina Helwig, Chief Executive Officer of AdvoCare, stated that the addition of the Black Cherry flavour is intended to provide a vibrant, functional option for consumers managing daily fitness goals and busy schedules. The product has been launched exclusively through the company's direct-to-consumer e-commerce platform. It is packaged in two distinct retail configurations to suit different consumer preferences: 30-serving canisters for home or gym use 15-count single-serve stick packs for on-the-go consumption About AdvoCare International Headquartered in the United States, AdvoCare International, LLC is an established consumer packaged goods company specialising in health and wellness products. Founded in 1993, the company distributes a range of proprietary formulations focusing on energy, hydration, immune support, and gut health to consumers and athletes globally. New Products AdvoCare Launches Limited Edition Rehydrate Black Cherry Flavour Eddie Sanders July 17, 2026 New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK New Products Red Tree Beverages Launches Fresca Hard to Target Post-Game RTD Market Beverage New Products Related news

Discover Highland Spring Group company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Water Highland Spring Group Employees founded Headquarters Blackford, Auchterarder, Scotland, UK Highland Spring Group is the UK’s leading supplier of natural source water. Now bottling over 600 million litres of water a year, the Highland Spring Group produces brands including Highland Spring, Speyside Glenlivet, Hydr8 and a range of private-label flavoured and unflavoured waters for some of the UK’s major supermarkets and foodservice retailers. About Highland Spring Group --- Collaboration & Partnerships Highland Spring Group is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Highland Spring Group has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The machine focuses exclusively on unadulterated espresso and black coffee specialities, stripping away milk processing complexity to prioritise brewing precision within a compact footprint. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom JURA , the Swiss innovation leader in automatic coffee machines, has announced the launch of the JURA C3 , a new model specifically engineered for the "coffee purist" demographic. The machine focuses exclusively on unadulterated espresso and black coffee specialities, stripping away milk processing complexity to prioritise brewing precision within a compact footprint. The launch is strategically positioned in what JURA defines as the "premium economy class." The C3 integrates high-end brewing technologies found in the brand's luxury tier while maintaining a streamlined operation and smaller physical profile suitable for urban kitchens or compact office spaces. Design Philosophy: Premium Cues in a Compact Frame The C3 represents the most compact entry in JURA’s C line, measuring 10.2 x 12.8 x 17.2 inches . Despite its economic positioning, the unit borrows significant visual language from JURA’s premium segment to drive perceived value. Key Design Elements: Wave Aesthetics: Features a convex-concave front panel and a wave-inspired water tank, echoing the timeless design of higher-price-point models. Finishes: Available in Piano White and Piano Black. Hardware: Includes a chrome cup grille, adding a tactile touch of luxury. Brewing Technology: P.A.G. and P.E.P.® Functionally, the C3 is built around a full-size brewing unit paired with JURA's Professional Aroma Grinder (P.A.G.) , ensuring consistent grind geometry for optimal flavour extraction. The machine utilises the proprietary Pulse Extraction Process (P.E.P.®) . This technology optimises extraction time by pulsing hot water through the ground coffee at short intervals, a method designed to fully develop the complex bouquet of short coffee specialities like ristretto and espresso. Interface and Connectivity The C3 prioritises operational simplicity with an Easy Control Panel consisting of just four buttons. However, it remains "smart-ready" for tech-forward users. Through an optional Wi-Fi Connect accessory, the machine can pair with the J.O.E.® (JURA Operating Experience) app, enabling remote control, instructional support, and product customisation via smartphone or tablet. Coffee & Tea JURA Targets 'Coffee Purists' with Compact C3 Automatic Machine Launch News February 12, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target Coffee & Tea Jimmy's Launches Limited Edition Cookie Butter Iced Coffee Coffee & Tea L'OR Launches Limited Edition Pumpkin Spice Coffee Capsules in UK Coffee & Tea 7-Eleven Launches 2026 Autumn Coffee Range Coffee & Tea New Products Technology Related news

The move is a direct response to continued volume pressure in mature markets, as the Dutch giant seeks to protect margins amidst shifting consumer behaviours in Europe and North America. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Alcohol Heineken The Newsroom Heineken N.V. , the world’s second-largest brewer, has announced a significant restructuring plan involving the reduction of 5,000 to 6,000 jobs , representing approximately 7% of its global workforce . The move is a direct response to continued volume pressure in mature markets, as the Dutch giant seeks to protect margins amidst shifting consumer behaviours in Europe and North America. The announcement comes as the company revealed that global beer volumes fell 2.4% in 2025 . This decline reflects a structural softening in consumption across developed economies, driven by consumer resistance to inflationary price hikes and an accelerating trend toward alcohol moderation. Structural Restructuring in Europe The majority of the headcount reductions are scheduled to take place in Europe over the next two years as part of a sweeping cost-efficiency program. While specific functions were not detailed, the cuts extend beyond previously announced head office streamlining, signalling a fundamental resizing of the brewer’s operational footprint in the West. Dolf van den Brink , who is set to step down as CEO in May , framed the decision as necessary to navigate a "bifurcated" global landscape. "We remain prudent in the short term, and confident in the mid- to long term that the category will return to growth," van den Brink stated. However, he emphasised that "bigger and bolder innovation is needed" to reignite performance in North America and Europe, specifically pointing to the Low- and No-Alcohol segment as a critical growth lever. Financial Outlook: Cautious Optimism Despite the headwinds, Heineken’s financial guidance for the transition year remains positive, albeit conservative. The brewer has forecast operating profit growth of 2% to 6% in 2026 , compared with 4.4% growth in 2025. Investors appeared to welcome the focus on cost discipline, with shares rising in early trading following the announcement. Market Bifurcation: Emerging Markets vs. The West The restructuring highlights a widening divergence in the global beer sector: Mature Markets (EU/US): Characterised by premiumisation strategies and margin protection to counter volume declines and health-driven moderation. Emerging Markets: Heineken remains optimistic about demand in regions like Vietnam and South Africa , where favourable demographics and rising disposable incomes continue to drive category expansion. Industry Context Heineken is not alone in facing these pressures. Rival Carlsberg has issued similar warnings regarding demand in Western Europe and is aggressively diversifying into soft drinks following its acquisition of Britvic . This collective industry movement suggests that 2026 will be defined by: Persistent volume pressure in developed beer markets. Margin protection through workforce and cost restructuring. A strategic pivot toward functional beverages, no-alcohol options, and emerging market dominance. Business & Finance Heineken to Cut Up to 6,000 Jobs as Western Beer Volumes Slide; Outgoing CEO Calls for 'Bolder' Innovation News February 11, 2026 Alcohol Heineken Completes Acquisition of FIFCO, Fortifying Central American Foothold Alcohol People Business & Finance Beverage Related news

The move signals a strategic shift for the company, moving beyond simple flavour enhancement into the high-growth "active wellness" category by offering targeted solutions for appetite control, immune support, and sustained energy. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom True Citrus , the award-winning hydration brand, has announced a significant expansion of its portfolio with the launch of True Lemon Wellness , a new line of functional powdered drink mixes. The move signals a strategic shift for the company, moving beyond simple flavour enhancement into the high-growth "active wellness" category by offering targeted solutions for appetite control, immune support, and sustained energy. The launch addresses the growing consumer demand for "benefit-led" beverages that integrate seamlessly into daily routines. By utilising scientifically chosen, Non-GMO ingredients, True Citrus aims to disrupt a market often criticised for a lack of transparency and palatable options. Strategic Focus: Targeted Functional Solutions The new collection is segmented into three distinct functional pillars, each addressing a primary consumer pain point: 1. Appetite Control: True Lemon® Curb your cravings™ Designed to support weight management journeys—including those on GLP-1 protocols —this formulation offers a non-pharmaceutical aid for hunger control. Key Ingredients: 5g Prebiotic Fibre, Chlorogenic Acid (Green Coffee Bean), and a proprietary "Phyto True™ Curb Blend." Clinical Data: Citing internal consumer studies, the brand claims 80% of testers reported reduced cravings. 2. Immune Support: True Lemon® Defend your wellness™ Positioned as a proactive daily supplement rather than a reactive fix, this SKU moves beyond simple Vitamin C fortification. Key Ingredients: 300mg plant-based antioxidants (Acerola Cherries, Pomegranate, Citrus Peel) and 600mg balanced electrolytes. Bioavailability: Scientific testing confirmed the bioavailability of key antioxidants like Hesperidin and Ellagic Acid, ensuring they cross the intestinal barrier. 3. Energy & Focus: True Lemon Elevate your potential™ Targeting the "clean energy" demographic seeking alternatives to high-sugar energy drinks. Key Ingredients: 120mg plant-based caffeine (Green Tea), L-Theanine, GABA, and Magnesium. Benefit: Formulated to provide sustained focus without the crash or jitters associated with synthetic caffeine sources. Robert Cuddihy , CEO of True Citrus, framed the launch as a response to evolving wellness behaviours. "Today's consumer is looking for support for their wellness journey," Cuddihy stated. "They want benefit-led ingredients that contribute to their active lifestyles... With True Lemon Wellness, we're transforming ordinary water into a personalised ritual of self-care." Clean Label Commitment Consistent with the brand's heritage, the entire wellness line adheres to strict "clean label" standards. All products are: Zero Sugar No Artificial Sweeteners Vegan and Gluten-Free Non-GMO Commercial Availability The product line is available immediately, with packaging formats optimised for consumer trial and portability. Curb: Box of 8 packets ($18.95). Defend & Elevate: Box of 12 packets ($18.95). Health & Nutrition True Citrus Launches 'True Lemon Wellness' Functional Powder Line to Target Appetite and Immunity News February 19, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School New Products Health & Nutrition Beverage Related news

AUSTRIA JUICE has launched a patent-pending fermentation technology, reducing sugar in 100% fruit juices by 30% comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Beverage Austria Juice The Newsroom AUSTRIA JUICE, a leading European producer of food and beverage ingredients, has unveiled a new proprietary fermentation technology designed to reduce the sugar content in 100% fruit juice by a minimum of 30%. The organisation is officially introducing an apple juice concentrate as its flagship reduced-sugar product at the PLMA trade show in Amsterdam this May. The launch is strategically timed to intersect with impending European regulatory shifts, providing consumer packaged goods (CPG) brands with a "plug-and-play" solution to overcome the primary barrier in the juice category: high natural sugar content. A central commercial driver for this technology is the updated EU Breakfast Directives. Originally enacted in June 2024, the revised guidelines will officially take effect on 14 June 2026. These directives introduce a brand-new legal category: "reduced-sugar fruit juice." To qualify for this categorisation, products must demonstrate a minimum sugar reduction of 30% compared to standard offerings. Cornelia Kerschbaumer, Director of Marketing & Communication at AUSTRIA JUICE, stated that the company is aiming to help CPG brands transform this "regulatory disruption" into a tangible product opportunity. By utilising this technology, manufacturers can legally label their beverages as "reduced-sugar fruit juice from concentrate" without resorting to artificial sweeteners. Technical Formulation and Fermentation Logic Reducing sugar in fruit juice without compromising its sensory profile has historically challenged the beverage sector. AUSTRIA JUICE addresses this by leveraging its deep institutional knowledge in wine fermentation. The Technical Process: Controlled Fermentation: The patent-pending process converts the natural sugars present in the juice. Refinement: Processing aids are subsequently and completely removed. Blending: The processed liquid is then precision-blended with standard fruit juice concentrate to hit the exact 30% reduction target for both sugar and calories. A critical differentiator is the prevention of "off-flavours." Kai Oliver Antonius, Vice President of AUSTRIA JUICE, noted that the streamlined process guarantees the final product contains no undesirable alcoholic or fermented aromas. Furthermore, the company utilises its distinct FTNF (From the Named Fruit) expertise to ensure the liquid remains naturally fruit-forward, maintaining the robust mouthfeel consumers expect from a 100% juice product. AUSTRIA JUICE is positioning the technology as an "at-scale" infrastructure solution for beverage manufacturers. Severin Guski, Business Development Manager, highlighted that the reduced-sugar concentrates—currently available in apple, orange, and multifruit, are market-ready. This "just add your brand and sell" approach allows major players to bypass lengthy internal R&D cycles, diluting the concentrates for immediate ready-to-drink (RTD) retail distribution. According to Innova Market Insights, the high natural sugar content of 100% juice is the primary barrier to consumption in the current wellness-driven market, with 66 per cent of consumers actively trying to limit their sugar intake. By delivering a clean-label, sweetener-free solution that aligns with strict incoming EU directives, AUSTRIA JUICE is securing its position as an essential supply-chain partner for the next generation of the European beverage market. Beverage AUSTRIA JUICE Launches Fermentation Tech to Reduce Fruit Juice Sugar by 30% Eddie Sanders May 12, 2026 Business & Finance Prodalim Unveils New Brand Identity to Signal Global Ingredients Evolution New Products SUNNYD Debuts Limited Edition SpookyD Mystery Flavour at Walmart Logistics & Supply Chain Evolution Fresh Secures Fresh Orange Juice Supply Chain New Products Dose and Juice Press Launch Clinically Backed Dose of Vitality Smoothie New Solutions Ingredients Beverage Health & Nutrition Technology Related news