General Mills brand Betty Crocker has unveiled a packaging refresh across its entire baking mix and frosting portfolio. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom General Mills-owned baking brand Betty Crocker has announced a comprehensive visual identity refresh, launching updated packaging across its entire North American portfolio of cake, brownie, cookie, muffin, bar mixes, and frostings. The visual overhaul, designated as the "Bettier Than Ever" brand era, updates the company's signature Red Spoon logo while introducing vibrant background colours and updated product photography. To support the brand refresh ahead of the autumn baking season and New York Fashion Week, the enterprise is coupling the retail rollout with a limited-edition direct-to-consumer (DTC) merchandise drop, "The Betty Ate Collection", featuring cake-slice statement handbags inspired by core cake mix flavours. Portfolio Visual Refresh and Modernisation The packaging overhaul modernises the visual hierarchy across Betty Crocker's ambient baking aisle presence, aimed at improving on-shelf findability and appetite appeal across mass and grocery retail stockists. While the underlying product formulations and recipe specifications remain unchanged, the secondary packaging features updated typography, high-contrast colour coding matched to individual flavour profiles, and refreshed serving photography. Sarah Peck, Senior Brand Manager for Betty Crocker at General Mills, stated that the visual update modernises the brand's presence in retail aisles while maintaining the established formulation standards expected by home bakers. Cross-Category Lifestyle Activation To drive consumer engagement across digital and lifestyle media channels, General Mills is translating its updated packaging visual cues into wearable merchandise. Crafted from premium vegan leather, "The Betty Ate Collection" features three cake-slice handbags shaped to replicate individual cake layers. Each bag incorporates functional and visual details derived from the updated packaging design: Colour-Matched Labelling: Secondary bag panels feature colour accents mirroring the updated cake mix boxes. Signature Red Spoon Pull: Zipper hardware custom-moulded into the shape of Betty Crocker’s Red Spoon. Customisable Accessories: Supplied with interchangeable decorative attachments, including clip-on birthday candles, chocolate swirls, and strawberry accents. Handbag Lineup and Product Formulations The handbag collection translates three core SKU variants from Betty Crocker's Super Moist and Delights cake mix lines into statement accessories: 🍰 Betty Ate Yellow Cake: A yellow cake-slice handbag pairing Betty Crocker Super Moist Yellow Cake Mix with Rich & Creamy Milk Chocolate Frosting visual cues. 🍫 Betty Ate Triple Chocolate Fudge Cake: A chocolate-toned handbag incorporating design elements from Betty Crocker Super Moist Triple Chocolate Fudge Delights Cake Mix and Rich & Creamy Dark Chocolate Frosting. 🍓 Betty Ate Strawberry Cake: A bright pink handbag reflecting Betty Crocker Super Moist Strawberry Delights Cake Mix and Rich & Creamy Cream Cheese Frosting packaging. Availability The cross-category campaign illustrates how legacy CPG brand owners deploy direct-to-consumer drops and novelty merchandise to build brand affinity and digital engagement ahead of key seasonal retail windows. The Betty Ate Collection is retailing at a price point of US$89 per unit, available exclusively through the brand's direct-to-consumer e-commerce portal at shop.BettyCrocker.com. The initial merchandise drop launched in late August 2026, with a secondary limited allocation scheduled for release on Thursday 10 September 2026. Concurrently, the refreshed packaging architecture is rolling out across nationwide mass, grocery, and discount retail stockists. Bakery Betty Crocker Unveils Packaging Refresh and Limited Edition Handbag Collection Eddie Sanders August 26, 2026 Marketing SNICKERS Launches Hungr.AI Interactive Campaign Marketing TABASCO Launches Marketing Campaign with Actor Iñaki Godoy as Chief Hot Ideas Person Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London Foodservice McDonald's UK and Ireland Partners with Xbox for Gaming-Inspired Menu Bakery Business & Finance Marketing Related news

The design project, initially exploring deep market research with national agencies, was ultimately executed in-house under the oversight of Design Director Ron Jasin. The labels are being produced by international premium spirits specialist Eurostampa. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bardstown Bourbon Company has announced a comprehensive packaging transformation across its core portfolio, set to roll out this year. The redesign represents a strategic visual evolution for the distiller, specifically engineered to address retail visibility challenges as the brand scales its nationwide distribution. While retaining the brand's signature bottle shape, the update introduces a "refined modernist aesthetic" designed to correct previous packaging that the company identified as being "recessive" on the shelf. Visual Architecture and Shelf Impact The redesign focuses on increasing shelf presence and consumer navigability through several key technical updates: Enhanced Typography: Implementation of bold typography and secondary labels to improve readability from a distance. Colour System: A refined colour palette to strengthen visual separation between different expressions. Materiality: Usage of a soft-touch label substrate to add tactile density, finished with a heavier-weight cork. Iconography: Inclusion of a debossed topographical map, providing a nod to the distillery's Kentucky origins. The design project, initially exploring deep market research with national agencies, was ultimately executed in-house under the oversight of Design Director Ron Jasin . The labels are being produced by international premium spirits specialist Eurostampa . The move comes as Bardstown transitions from an industry innovator to a scaled national player. Pete Marino , President of Lofted Spirits, framed the redesign as a necessary evolution for the brand's commercial maturity. "Our new packaging amplifies what made us who we are: bold, innovative, transparent and high-quality. At Bardstown, we are constantly pushing ourselves to redefine what premium means in today's market while staying true to the values that earned our customers' trust." Operational Rollout and Portfolio Expansion The refreshed design will begin hitting shelves in early Spring , covering the core lineup: Kentucky Straight Bourbon Whiskey, Bottled-in-Bond, High Wheat Bourbon, and Kentucky Straight Rye. The Discovery Series and collaborative releases will follow later in the year. New Single Barrel Option: Coinciding with the visual update, Bardstown is expanding its "by-the-barrel" program. Buyers will now be able to select a Wheated Bourbon option—utilising the same 20% wheat mash bill found in the brand’s Bottled-in-Bond expression—alongside the existing Rye and high-rye Bourbon choices. Dan Callaway , Master Blender, assured consumers of liquid continuity: "The labels have changed. The standards haven’t. Inside these beautiful bottles is the same award-winning whiskey – the consistent quality that defines our pursuit of what’s possible." Packaging Bardstown Bourbon Company Unveils Strategic Packaging Overhaul to Boost Shelf Visibility News January 27, 2026 New Products Sazerac Enters Soju Category with US Launch of DALHO New Products Echo Falls Debuts Glow-in-the-Dark Sour Apple Fruit Fusion New Products Good Peels Enters RTD Category with Spiked Apple Refresher New Products JINRO Unveils K-POP Star Toad Limited Edition Green Grape Soju Alcohol Packaging Beverage Related news

Burger King has initiated a nationwide recruitment drive for 60,000 team members to support its nearly 6,500 U.S. restaurants, following a period of modernisation and operational improvements that have significantly increased guest traffic. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Burger King® has announced a large-scale nationwide hiring search, aiming to onboard 60,000 new team members across its network of nearly 6,500 U.S. restaurants. The recruitment drive spans the entire organisational hierarchy, from entry-level roles to management positions, and is positioned as a direct response to the brand's successful "Reclaim the Flame" transformation. The push follows a multi-year investment in restaurant modernisation, improved operational efficiency, and a refined guest-centric strategy that has driven a measurable surge in foot traffic across North America. Operational Transformation The immediate need for 60,000 employees is a hallmark of one of the most transformative periods in the brand's 70-year history. Tom Curtis, President of Burger King U.S. & Canada, noted that the work done to strengthen operations and listen to guest feedback is "paying off." Key milestones that have contributed to this growth include: Product Innovation: The first elevation of the iconic flame-grilled Whopper® in nearly a decade, based directly on consumer insights. Modernisation Strategy: A significant capital commitment to modernising the physical footprint of restaurants across the country. Marketing Resonance: The launch of the "There's A New King, And It's You" campaign, which has successfully repositioned the brand's identity and increased social engagement. Franchise Community The majority of Burger King’s U.S. locations are owned and operated by independent franchisees. This hiring push reflects a collective investment by these small and mid-sized business owners in the human capital of their local communities. Nicole Dreier, a franchisee operating 45 restaurants, emphasised that these roles are often designed as "launchpads" for long-term careers. "Most of my above-restaurant leadership team started as Team Members themselves," Dreier stated, highlighting the brand's internal mobility. For B2B stakeholders, this focus on career progression is a strategic move to improve retention in a competitive QSR labour market. Skill Development and Workforce Burger King is framing the recruitment effort around the acquisition of transferable skills, including customer service, team leadership, and complex restaurant operations. By positioning the brand as a destination for professional development, the company aims to attract a higher tier of applicants who view the QSR environment as a foundation for future management or even franchise ownership. This "people-first" approach is intended to match the energy of the brand's latest marketing campaigns, ensuring that the frontline experience mirrors the modern, welcoming image being projected in national advertisements. For the broader quick-service restaurant industry, Burger King’s 60,000-person hiring target serves as a bellwether for the health of the sector. As brands move beyond the digital-only focus of the pandemic era and return to "hospitality-led" growth, the demand for high-quality, friendly frontline staff is reaching an all-time high. Industry observers expect that as Burger King continues its modernisation rollout through 2026, the success of this hiring push will be a critical factor in determining whether the brand can translate its increased guest traffic into sustainable, long-term market share growth. By extending the spirit of its "There's A New King, And It's You" campaign to the employees behind the counter, Burger King is attempting to build a unified brand culture that supports its ongoing turnaround. Foodservice Burger King Scales Workforce by 60,000 to Sustain Operational Momentum Eddie Sanders April 2, 2026 Foodservice LEON Partners with Fable Food Co to Reformulate LOVe Burger Foodservice Burger King Reformulates Chicken Nuggets and Dipping Sauces Following Consumer Feedback New Products SONIC Launches Banana Collection and Returns Banana Pudding Shake New Products Smoothie King Launches First GLP-1 Friendly Pumpkin Smoothie People Foodservice Business & Finance Related news

Virtual cardiometabolic provider Vida Health has partnered with Instacart to offer grocery stipends through Instacart Health Fresh Funds comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Virtual cardiometabolic care provider Vida Health has announced a nationwide partnership with grocery technology firm Instacart to integrate category-specific grocery stipends into its clinical health programmes. The collaboration utilises Instacart Health Fresh Funds, which are targeted grocery stipends, to allow Vida members to immediately act on clinical nutrition advice. The initiative is designed to bridge the gap between medical dietary recommendations and physical access to healthy food, particularly for patients managing chronic cardiometabolic conditions. By connecting virtual healthcare directly with digital grocery delivery, the partnership addresses a key social determinant of health: food security. Food Insecurity and Cardiometabolic Management Vida Health delivers personalised, whole-person care across all 50 US states and Washington, D.C., employing a multidisciplinary team of obesity medicine-certified physicians, registered dietitians, licensed therapists, and health coaches. The company's dietitians develop culturally sensitive dietary guidelines that account for practical constraints such as local store availability and household budgets. Through the Instacart partnership, members can purchase these recommended items directly from local retailers in their own communities with the added option of same-day delivery. This integration is highly relevant for underserved communities. Instacart currently reaches more than 98% of US households, including 95% of low-income and low-access areas, commonly designated as food deserts. For individuals living in rural or underserved areas who face significant social barriers to traditional in-person clinical care, the combination of virtual medicine and home grocery delivery provides a critical pathway to consistent cardiometabolic management. Integration of Fresh Funds Stipends According to Amy Mushlin, Chief Clinical and Member Service Officer at Vida Health, translating dietary education into daily habits requires practical support. She noted that the partnership makes clinical guidance immediately actionable, simplifying the grocery shopping process for members trying to implement sustainable lifestyle changes. Sarah Mastrorocco, Vice President and General Manager of Health at Instacart, stated that the partnership demonstrates how digital tools can connect food and health programmes at scale. She highlighted that the Fresh Funds stipends are specifically designed to help patients act on the expert advice provided by their care teams. Future Integration and Enterprise Benefits The initial launch phase focuses on member engagement and establishing the connection between Vida's health programmes and Instacart's online grocery network. The organisations have outlined several key development areas for future phases of the collaboration: Shoppable Meal Plans: Enabling Vida's registered dietitian-developed meal plans to be directly shoppable and translatable into Instacart grocery carts. Employer Subsidisation: Exploring employer-subsidised food access as part of enterprise benefit offerings, allowing businesses to integrate grocery access into employee health packages. Deeper Technology Integration: Building a seamless system where personalised nutrition support and grocery logistics operate as unified components of clinical cardiometabolic care. The long-term goal of the partnership is to establish a healthcare delivery model where geographic location and local grocery store proximity no longer dictate patient outcomes in chronic disease management. Health & Nutrition Vida Health and Instacart Partner to Expand Nutritious Food Access Eddie Sanders June 4, 2026 Health & Nutrition Abbott Launches First Whole Milk Ready to Feed Infant Formula in US New Products Celtic Sea Salt Launches Hydrate Electrolyte Mix Health & Nutrition M&S Overhauls Beans and Pulses Range to Launch Summer Health Campaign Health & Nutrition Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition Health & Nutrition Business & Finance Food Related news

Little Moons has expanded its bite-sized dessert portfolio with Strawberry Matcha Latte mochi ice cream, combining green tea and fruit gelato in the UK. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bite-sized frozen snack brand Little Moons has expanded its retail portfolio with the nationwide commercial launch of Strawberry Matcha Latte mochi ice cream across the United Kingdom. Now available in the frozen aisle at Tesco, the new line combines green tea and strawberry gelato wrapped in the brand's signature chewy rice dough. The SKU enters the hand-held frozen snacking segment, targeting rising consumer appetite for café-inspired beverage flavour profiles, Japanese botanical ingredients, and portion-controlled frozen indulgence. Flavour Architecture and Specifications The product development translates the popular dual-layered iced strawberry matcha latte beverage format into a frozen, handheld confectionery treat. Formulated with whole milk and real double cream, the formulation embeds freeze-dried fruit inclusions alongside traditional ground green tea powder: 🍵 Matcha Green Tea Base: Formulated with authentic green tea powder (0.6%) to supply characteristic earthy-sweet botanical notes and natural colouring. 🍓 Strawberry Fruit Inclusions: Blended with freeze-dried strawberry pieces (1.2%) and natural flavouring to provide tart fruit acidity and textural contrast against the creamy gelato. 🍡 Sweet Rice Dough Outer: Encased in a soft, gluten-free sweet rice flour dough matrix comprising 40 per cent of the total product weight. ⚖️ Nutritional Profile: Each 30g individual mochi bite delivers 65 kcal, 1.8g of fat (1.2g saturates), and 7.8g of sugars, aligning with portion-controlled snacking standards. Retail Packaging and Commercial Availability The product introduction enters the expanding ice cream snacking category, where handheld and bite-sized formats continue to gain shelf space over traditional multi-serve bulk tubs. Key commercial parameters and distribution specifications include: Packaging Configuration: Formatted in 180g retail packs containing six individually portioned 30g mochi treats. Retail Pricing: Positioned at a recommended retail price (RRP) of £5.25 per pack (£29.17 per kg). Dietary and Allergen Specifications: Certified gluten-free and suitable for vegetarians, manufactured under B Corp sustainability standards. Retail Placement: Commercial availability has commenced across Tesco supermarket and superstore networks nationwide, alongside digital ordering via Tesco.com. The launch builds upon Little Moons' established retail footprint across UK grocery multiples, providing frozen category managers with a trend-led café profile designed to drive impulse trial and basket size across the frozen treats fixture. New Products Little Moons Launches Strawberry Matcha Latte Mochi Ice Cream in UK Jacob Deraille September 8, 2026 Ingredients Dawn Foods Introduces Matcha Fond and Upgrades Berry Stabilisers Alcohol YOSHI Matcha Liqueur Secures National US Distribution Deal with Southern Glazer's Coffee & Tea Tim Hortons Expands Speciality Tea Menu with Pure Matcha Range across Canada Coffee & Tea Philz Coffee Enters Speciality Tea Category with Four Matcha Beverages Dairy New Products Food Confectionery Related news

Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom Pepsi Global has officially announced the launch of Pepsi Football Nation , a comprehensive global platform designed to transition the brand’s football associations from matchday performance to everyday lifestyle. Building on over 50 years of sports marketing heritage, the new initiative aims to unify Pepsi’s various football activities, from high-profile UEFA Champions League sponsorships to local community programs, under a single strategic banner. The platform is guided by the ambition "Pepsi Celebrates How Football Feels Around the World," shifting the focus toward the cultural and emotional connections fans maintain beyond the traditional 90 minutes of play. Shifting Focus to Fan Culture and Rituals The "Pepsi Football Nation" strategy recognises that football's market influence extends well beyond the pitch. The platform is designed to capitalise on the "connected ecosystem" of fandom, which includes pre-match traditions, digital debates, and the rituals woven into daily life. By centring the platform on the fan experience rather than just the athletes, Pepsi aims to deepen consumer loyalty. The initiative highlights: Generational Heritage: Honouring chants, songs, and traditions passed down through fan communities. The "90-Minute Plus" Economy: Focusing on the conversations and social interactions that occur long after the final whistle. Cultural Connection: Aligning the brand with the music, entertainment, and digital humour that define modern football culture. Strategic Market Impact and Execution The launch represents a coordinated effort to drive cultural impact through a multi-expression approach. Eugene Willemsen, CEO of International Beverages at PepsiCo, emphasised the importance of this shift as football attracts increasingly diverse global audiences. "Pepsi Football Nation is our next step: a platform that celebrates the passion, personality, and shared experiences that unite fans everywhere," Willemsen stated. "It reflects our commitment to driving cultural impact and creating deeper connections with consumers around the world." The platform will be activated through several key channels: Digital and Social Content: Always-on engagement rooted in fan humour, influencer collaborations, and real-time cultural relevance. Narrative Storytelling: Anthem-led content inspired by the auditory culture of the game, such as stadium chants and fan songs. Consumption Occasions: Marketing efforts that position Pepsi as a primary companion to food and meal moments during matchdays. Retail Integration: In-store and on-pack activations that transform routine purchasing into a celebration of football culture. Leveraging Modern Athlete Influence While fan culture is at the forefront, Pepsi continues to utilise a dynamic global roster of players. These athletes are selected not only for their excellence on the pitch but for their cultural influence and presence beyond the sport. This dual approach ensures that the "Pepsi Football Nation" remains relevant to a generation of consumers who view athletes as lifestyle icons and fashion influencers as much as sports stars. This global platform represents Pepsi's most ambitious effort to date to synchronise its massive global scale with local passions, ensuring the brand remains a central figure in the evolving landscape of sports entertainment. Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture News March 20, 2026 New Products AdvoCare Launches Limited Edition Rehydrate Black Cherry Flavour New Products Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection New Products Bodyarmor Enters Carbonated Segment with First Sparkling Sports Drink New Products CCEP Launches Limited Edition Powerade FIFA Playstyles in the UK Marketing Beverage People Business & Finance Soft drinks Related news

Global nutrition leader ADM has partnered with non-profit TechnoServe in a USD 500,000 regenerative agriculture initiative in Maharashtra comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients ADM The Newsroom The long-term security of the global agricultural supply chain is increasingly dependent on the climate resilience of smallholder farming communities. In a strategic move to promote sustainable sourcing practices in South Asia, global agribusiness giant ADM has announced a partnership with the international non-profit organisation TechnoServe. The initiative aims to drive the adoption of regenerative agriculture practices among 15,000 new soyabean farmers in the state of Maharashtra, India. The 18-month local programme is funded by a USD 500,000 investment from ADM Cares, the company's corporate social investment arm. Operating as part of ADM’s global Farm Forward Initiative, the programme will be deployed across four key agricultural districts in Maharashtra, specifically Latur, Dharashiv, Beed, and Nanded. By combining corporate governance with on-the-ground execution, the partnership seeks to establish a scalable, sustainable model that improves soil health and water-use efficiency while securing the regional supply of oilseeds. Technology Integration A defining element of the partnership is its focus on integrating digital agriculture solutions with existing government programmes. For modern agribusinesses, leveraging technology is crucial to reducing agricultural input costs and improving resource efficiency at scale. The ADM and TechnoServe programme will collaborate with the Maha-Agri Tech project, a Maharashtra state-led initiative that empowers farmers through precision farming technologies. This integration delivers several key operational advantages: Data-Driven Farm Management: By utilising satellite-based insights and drone-enabled applications, participating growers gain access to real-time data on crop health, soil moisture levels, and localised pest activity. Targeted Input Application: Precision data enables farmers to execute highly targeted applications of chemical fertilisers and crop protection products, reducing overall input expenditures and preventing chemical runoff. Personalised Digital Advisories: The programme connects farmers directly to public advisory platforms, such as the Mahavistar app, to deliver real-time, personalised agronomic recommendations tailored to current weather and soil conditions. To support this digital infrastructure, the initiative will begin with a comprehensive scoping phase to benchmark soil and water conditions, followed by the establishment of approximately 200 demonstration plots over two cropping seasons to showcase sustainable practices in real-world environments. Farmer-Producer Organisations While environmental metrics are vital to corporate sustainability targets, the long-term viability of regenerative agriculture relies heavily on improving farmer livelihoods. The programme is structured to ensure that sustainable farming practices translate into tangible cost efficiencies, consistent crop yields, and increased market access for growers. To guarantee that these practices are sustained beyond the initial 18-month funding window, the partnership will focus on capacity building within local agricultural networks. Specifically, the programme will establish and develop eight Farmer-Producer Organisations (FPOs) to serve as permanent regional hubs. By transforming these FPOs into focal points of technical support and agricultural education, ADM and TechnoServe are creating a self-sustaining support network. These hubs will continue to provide independent farmers with the training, digital resources, and market connections needed to maintain high environmental standards, proving that economic development and environmental stewardship can be aligned within the global food supply chain. Ingredients ADM Partners with TechnoServe to Scale Regenerative Soyabean Farming in India Eddie Sanders May 28, 2026 Agriculture Divert Wins OMRI and CDFA Organic Listings for Upcycled Fertilisers Agriculture Mars Integrates Shubh Mint Natural Menthol into European Manufacturing Manufacturing Nestlé Integrates Wildfarmed Regenerative Wheat into UK KitKat Supply Chain Coffee & Tea The Coffee Bean And Tea Leaf Launches 'Perfect Americano Menu' Business & Finance Technology Ingredients Related news

PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium. Strategic Initiative for Sustainable Agriculture This ambitious initiative represents a significant component of PepsiCo's broader sustainability commitment, targeting over 35,000 acres of farmland. The partnership is designed to provide farmers with essential tools and comprehensive support systems to facilitate their transition to more sustainable agricultural practices. The collaboration addresses critical financial and structural barriers that traditionally prevent farmers from adopting regenerative practices. Through strategic provision of digital tools, comprehensive climate assessments, and targeted financial incentives, the program facilitates the transition from synthetic inputs to organic fertilizers and cover crop implementation. Environmental Impact and Regional Customization These transformative changes are projected to deliver substantial environmental benefits, including improved soil health, enhanced water efficiency, and reduced carbon emissions. The initiative ensures a sustainable supply of key ingredients for major PepsiCo brands including Lay's and Walkers. The program incorporates region-specific customization to address local agricultural challenges, such as the heavy rainfall experienced in France during 2024 and soil compaction issues prevalent in the UK. This tailored approach aims to create a more resilient and sustainable agricultural ecosystem across participating regions. Measurable Environmental Results Initial program results demonstrate significant environmental improvements. Participating farmers have achieved remarkable greenhouse gas (GHG) balance improvements, with emissions reductions of 38% in France and 36% in the UK. Cover crop adoption has increased substantially, rising from 49% to 65% in France and from 22% to 34% in the UK. These practices contribute to enhanced soil organic matter and improved water retention capabilities, while simultaneously decreasing mineral phosphorus fertilizer requirements by 50% among participating French farmers. Industry Leadership and Global Commitment "Farmers are at the heart of a sustainable food system and regenerative agriculture is key to building resilience for our food supply and farming communities," stated Archana Jagannathan, chief sustainability officer at PepsiCo Europe. The initiative aligns with PepsiCo's ambitious global goal to drive regenerative practice adoption across 10 million acres by 2030, building upon the successful implementation of practices on 3.5 million acres achieved by 2024. Chuck de Liedekerke, CEO of Soil Capital, emphasized the partnership's farmer-centric approach: "This partnership is founded on putting farmers first and transforming the food system at scale." Technology-Driven Monitoring and Verification To ensure program transparency and impact measurement, the initiative employs a sophisticated digital Monitoring, Reporting and Verification (MRV) system. This advanced system utilizes satellite technology and sophisticated modeling to track GHG emissions and soil carbon storage, providing farmers and companies with data-driven insights to continuously refine their approaches. David Fuller-Shapcott, a UK farmer participating in the program, shared his positive experience: "With the right support, I've introduced cover crops and reduced tillage, cutting my farm's emissions by 360 tonnes between 2022 and 2023 and becoming a net carbon storer." Beverage PepsiCo Partners with Soil Capital to Advance Regenerative Agriculture in Europe News October 22, 2025 Agriculture Beanstalk AgTech Launches Monsoon Ventures to Scale Southeast Asian Agtech Agriculture General Mills, ADM and Walmart Partner to Accelerate Wheat Regenerative Agriculture Technology McCain Foods Partners with Ceres AI to Launch Ag-Tech Grower Programme Agriculture Puratos Scales Regenerative Agriculture Across US Wheat Supply Chain Beverage Agriculture Business & Finance Related news

Discover Peet’s Coffee company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Coffee & Tea Peet’s Coffee Employees founded Headquarters Emeryville, CA, USA Peet’s Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer. Known for its dark roast beans and high-quality brewing standards, it operates coffee bars and sells beans in grocery stores across the US. About Peet’s Coffee --- Collaboration & Partnerships Peet’s Coffee is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Peet’s Coffee has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Coffee & Tea L'OR Launches Limited Edition Pumpkin Spice Coffee Capsules in UK September 4, 2026 Coffee & Tea Peet's Coffee Unveils Fall 2026 Menu with Protein Smoothies and Cold Brew Pass August 19, 2026 Coffee & Tea Kenco Launches Espresso Concentrate Innovation May 13, 2026 Coffee & Tea JDE Peet's and Partners Launch Coffee Canopy Deforestation Map April 27, 2026 Listings Add Listing

Prodalim has acquired food-tech company Better Juice to integrate its proprietary enzymatic sugar reduction technology, marking a strategic expansion into the $1.8 billion global taste modulation market. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Prodalim, a global leader in juice and speciality ingredients solutions, has announced the acquisition of Better Juice, a food-tech company specialising in natural sugar-reduction technologies. The acquisition brings proprietary enzymatic capabilities into Prodalim’s portfolio, strengthening its ability to support health-driven reformulation across the food and beverage sectors. The move aligns with increasing regulatory pressures and shifting consumer preferences, which are driving the global sugar reduction and taste modulation market. Valued at approximately 1.8 billion dollars in 2025, the sector is expected to see annual growth of 6% to 7%in the coming years. Enzymatic Technology and Natural Sugar Reduction Better Juice has developed a proprietary enzymatic process that directly addresses the complex challenges of sugar reduction in fruit-based applications. The technology converts natural fruit sugars into non-digestible components, such as dietary fibres. This enables significant calorie reduction while preserving the fruit’s natural characteristics. The technology offers several critical advantages for B2B formulators: Clean Label Profile: Enables significant sugar reduction without the need for artificial sweeteners or synthetic sugar substitutes. Sensory Preservation: Maintains the original flavour, mouthfeel, and nutritional integrity of the raw materials. Cross Category Application: Beyond beverages, the technology is highly applicable in adjacent categories, including dairy and confectionery, where achieving sugar reduction without impacting sensory quality has traditionally been difficult. US Market Expansion and Manufacturing Integration Prodalim plans to rapidly scale the acquired technology, beginning with a targeted expansion into the United States market. The company will implement a new production line dedicated to the enzymatic process at its existing facility in Winter Garden, Florida. Manufacturing at this site is expected to commence in the second half of 2026. Moving forward, Prodalim intends to continue investing in the advancement of Better Juice's technology to broaden its application range and commercial impact across its global supply chain, with a specific focus on high-value, better-for-you nutritional solutions. Corporate Restructuring and Vertical Integration The acquisition of Better Juice reflects a broader corporate transformation for Prodalim. The company is positioning itself as a vertically integrated provider of "purpose-driven" ingredient solutions. As part of this transition, Prodalim has reorganised its operations into three distinct divisions: Juice Solutions: A comprehensive division acting as a one-stop shop for juice producers, covering sourcing, logistics, formulation, and blending. Speciality Ingredients and Solutions: Delivering taste and functional ingredients supported by in-house R&D, including FTNF (From The Named Fruit) extracts, flavours, essential oils, citrus fibres, and natural colours. SOLOS: A premium, patent-based de-alcoholization platform targeting the fast-growing NoLo (no and low alcohol) beverage segment. By anchoring these three divisions within a vertically integrated supply chain based on circular economy principles, Prodalim aims to provide food and beverage manufacturers with the infrastructure required to innovate around sustainability and performance. The integration of Better Juice ensures the company is well-equipped to lead the industry shift toward clean-label sugar mitigation. Business & Finance Prodalim Acquires Food Tech Startup 'Better Juice' to Scale Sugar Reduction Tech Eddie Sanders April 30, 2026 Beverage AUSTRIA JUICE Launches Fermentation Tech to Reduce Fruit Juice Sugar by 30% Agriculture U.S. Sugar Scales Agricultural Infrastructure with Autonomous Tractor Rollout Facilities Sucro Can and HOPA Ports Open $135 Million Sugar Refinery in Hamilton Business & Finance WHO Urges Governments to Hike Taxes on Alcohol and Sugary Drinks as Affordability Fuels Health Crisis Manufacturing Beverage Flavours & Colours Business & Finance Technology Health & Nutrition Related news

7-Eleven has expanded its private-label portfolio with the launch of 7-Select Soda, offering three classic carbonated flavours across its US store network. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Convenience retail major 7-Eleven, Inc. has announced the commercial expansion of its private-label beverage portfolio with the nationwide launch of 7-Select Soda. Available across participating 7-Eleven, Speedway, and Stripes retail outlets, the line introduces three classic carbonated soft drink variants in 20-ounce (approximately 591ml) resealable bottles at a value price point of US$1.99. The rollout builds upon the growth of the retailer's proprietary 7-Select brand, expanding its addressable footprint within the carbonated soft drink category across physical convenience store networks. Private Label Beverage The development of 7-Select Soda aligns with broader convenience retail strategies designed to expand proprietary brand ranges and offer competitive value alternatives within high-velocity beverage categories. By positioning the product for impulse purchasing and afternoon consumption occasions, the business aims to drive basket frequency and enhance margin profiles across its corporate and franchise estate. Nikki Boyers, Vice President of Private Brands, Emerging Brands and 7 Ventures at 7-Eleven, stated that the development of the 7-Select Soda platform focuses on delivering consistent quality, variety, and accessible pricing across the convenience retail sector. Product Lineup and Flavours The new carbonated soft drink range enters distribution with three core SKU variations packaged in single-serve bottles: 🥤 Cola Classic: A traditional cola formulation designed to deliver a classic taste profile for traditional soft drink consumers. 🍊 Orange Soda: A citrus-forward carbonated beverage featuring bright orange flavour notes. 🍋 Lemon-Lime Twist: A caffeine-free citrus blend combining tart lemon and smooth lime profiles. Retail Availability and Pricing The 7-Select Soda range has commenced nationwide distribution across participating 7-Eleven, Speedway, and Stripes locations throughout the United States. Offered exclusively through 7-Eleven's retail banner networks, the 20-ounce bottles carry a retail price point of US$1.99 per unit. The launch reflects continuing investment in private-label product innovation, enabling convenience operators to build brand equity and offer entry-level price points within competitive retail categories. New Products 7-Eleven Expands Private Label Lineup with 7-Select Soda Range Eddie Sanders July 27, 2026 New Products Gerber Launches Paediatric Organic Oral Rehydration Solution New Products PepsiCo Brand bubly Launches Mocktail-Inspired Sparkling Waters Soft drinks Fanta Partners with Ghost Face for Halloween 2026 Haunted Universe Launch New Products Suntory Launches -196 Limited Edition Kiwi Flavour Soft drinks Beverage Retail New Products Related news

The J.M. Smucker Co. unveils Jif Simply, a new peanut butter spread featuring a three-ingredient unsweetened formula designed for the growing clean-label consumer segment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The J.M. Smucker Co. has officially announced the launch of Jif Simply™, a new product line designed to meet consumer demand for streamlined ingredient lists. Unveiled at the Consumer Analyst Group of New York (CAGNY) conference, the inaugural product in the line, Jif Simply Unsweetened Creamy, features a three-ingredient formulation: USA-farmed peanuts, salt, and palm oil. Strategic Shift Toward Ingredient Transparency The introduction of Jif Simply represents a strategic effort by the Jif brand to capture the "clean label" market without moving into the more volatile natural peanut butter category, which often requires stirring. By maintaining a smooth, creamy texture while removing added sugars, Smucker’s is positioning the product as a "no-guesswork" solution for health-conscious families and individuals seeking functional plant-based protein. Each serving of the Unsweetened Creamy variety delivers 8 grams of plant-based protein. This focus on simplified nutrition aligns with broader industry trends where legacy CPG brands are "stripping back" labels to retain market share among younger, ingredient-conscious demographics. Retail Strategy and Portfolio Expansion The rollout began with an initial launch at Walmart, where the product is currently available in 15-ounce jars. The J.M. Smucker Co. has confirmed that a wider national retailer rollout is imminent, along with the introduction of additional varieties under the Jif Simply umbrella. "With Jif Simply, we're giving our fans exactly what they've been asking for: a streamlined ingredient list that highlights the USA-farmed peanuts," said Jessica Fair, Vice President of Marketing at The J.M. Smucker Co. Market Context and Functional Applications By launching at CAGNY, the brand signaled to investors its commitment to innovation within the stable but competitive spreads category. The Unsweetened Creamy variety is being marketed not just as a traditional spread, but as a versatile ingredient for modern dietary habits, including integration into smoothies, yogurt, and savory applications like stir-fry sauces. This launch reinforces Jif’s position as a market leader by leveraging its existing supply chain of USA-farmed peanuts to enter the "unsweetened" sub-sector, a niche that has seen steady growth as consumers increasingly avoid added sugars in staple pantry items. New Products J.M. Smucker Co. Debuts Jif Unsweetened with Three-Ingredient Formula News March 10, 2026 Snacking PepsiCo Debuts Healthier Snacking Brand Wow with Wotsits and Snack a Jacks New Products CLIF Expands Portfolio with 20g High Protein Bar Range Snacking Grenade Enters US Market with Four High-Protein Bar Flavours New Products Crisp Power Launches Honey Mustard Pretzels and Opens Texas Factory Ingredients Sauces New Products Food Health & Nutrition Related news