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Summit Hill Foods brand Better Than Bouillon has expanded its Culinary Collection lineup with the national launch of four global flavour bases.
Rolling out across major US retail networks, the new concentrated paste collection features Chicken Ramen Base, Tonkotsu Ramen Base, Organic Beef Pho Base, and Birria Base.
The launch targets rising consumer interest in authentic international cuisines and scratch-cooking convenience, enabling home cooks to prepare complex, long-simmered soups, stews, and braises without multi-hour preparation times.
Concentrated Global Flavour Formulations
The Culinary Collection line expansion translates high-density international broth and consommé recipes into Better Than Bouillon's signature concentrated paste format.
The four newly introduced product SKU variations entering distribution include:
🍜 Chicken Ramen Base: Formulated with real chicken stock and authentic shoyu sauce to deliver a savoury, umami-rich broth starter without added MSG.
🐖 Tonkotsu Ramen Base: Crafted with real pork stock and shoyu sauce to provide a deep, traditional pork ramen base for bowls, stir-fries, and noodle dishes.
🍲 Organic Beef Pho Base: Blends real beef stock, ginger, soy sauce, and aromatic spices to replicate the complex, layered notes of long-simmered Vietnamese pho broth.
🌮 Birria Base: Combines real beef stock, chilli peppers, onion, paprika, garlic, and spices inspired by traditional Mexican recipes from Jalisco to deliver a slow-cooked consommé profile for tacos, quesabirria, and rice bowls.
Kyle Peterson, Chief Marketing Officer at Summit Hill Foods, stated that the development strategy focused on providing accessible, restaurant-quality shortcuts for popular international dishes, allowing consumers to adjust flavour intensity while maintaining authentic taste profiles.
At-Home Culinary Convenience and Retail Distribution
The introduction addresses shifting retail dynamics in the pantry and ambient aisle, where concentrated paste bouillons continue to gain market share over traditional canned or carton liquid broths due to space efficiency, extended shelf life, and customisable dosage.
By offering first-to-market paste starter formats for ramen, pho, and birria, the manufacturer aims to capture multi-category usage across morning, lunch, and dinner dayparts.
The new Better Than Bouillon Culinary Collection global flavour bases have commenced commercial distribution across nationwide US stockists, securing initial listings with major grocers, including Walmart and Albertsons.
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