Nestlé brand Maggi has expanded its food-to-go and ambient noodle portfolio with the launch of Maggi Ramen across UK and Ireland retail channels.
Engineered for a three-minute preparation time, the new line enters the ambient grocery aisle with three regional Asian-inspired flavour profiles: Tom Yum with Chilli, Beef and Lemongrass, and Soya Chicken with Mushrooms.
The release builds upon Maggi's established single-serve noodle platform, combining low saturated fat parameters and non-HFSS (high in fat, sugar, or salt) compliance to capture consumer demand for convenient, flavourful meal solutions.
Asian-Inspired Flavour Lineup
The development of the Maggi Ramen range focuses on delivering a rich broth paired with springy noodles, translating popular regional soup recipes from Thailand, Vietnam, and Japan into accessible instant formats.
The three 90g product SKU variations entering commercial distribution include:
🌶️ Tom Yum with Chilli: A Thai-inspired hot-and-sour broth formulation infused with chilli, lemongrass, and ginger.
🥩 Beef and Lemongrass: A fragrant broth inspired by Vietnamese Pho, featuring herbs and spices including cinnamon, coriander, and lemongrass.
🍄 Soya Chicken with Mushrooms: A savoury, umami-rich Japanese-inspired broth combining ginger, garlic, soya chicken flavouring, and mushroom pieces.
Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, stated that the new range combines quick-preparation convenience with regional Asian flavour profiles, expanding consumer choice within the rapid-preparation ambient category.
Non-HFSS Compliance
The product introduction aligns with evolving UK retail regulations and health benchmarks. Each 90g serving meets non-HFSS nutritional criteria and is formulated to be low in saturated fat.
The launch follows a series of line extensions executed by the brand across 2026, including Maggi Korean-inspired instant noodles in Gochujang Beef, Spicy Cheese, and Kimchi Chicken options, alongside the Maggi Global Kitchen microwavable ready-meals range.
By offering non-HFSS-compliant options that serve as standalone snacks or customizable bases for added proteins and vegetables, the brand aims to drive category volume across mass grocery and convenience store networks.
Maggi Ramen has commenced physical retail distribution across grocery and convenience stockists throughout the UK and Ireland.

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