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General Mills brand Old El Paso has expanded its ambient wet grocery footprint with the launch of its first-ever culinary broth line alongside two new canned soups.

The rollout marks the brand's initial entry into the pourable broth segment, introducing 32-ounce carton formats designed as versatile cooking bases for scratch meal preparation. Running parallel to the broth debut, the brand is expanding its ready-to-heat canned soup range with two recipe builds engineered to deliver 12 to 16 grams of protein per can.

The multi-category release translates signature Mexican and Tex-Mex culinary profiles into the soup and cooking liquid fixtures, broadening the label's presence beyond traditional taco dinner kits and shelf-stable tortillas.

Broth Formulations and Flavour Profiles

The new 32-ounce broth lineup provides home cooks with seasoned cooking liquids formulated without artificial flavours. Engineered for use across grain boiling, stews, sauces, ramen, and braising, the range debuts across two Latin American-inspired flavour varieties:

🥩 Birria Style Beef Broth: A rich, zesty beef broth seasoned with a smoky blend of chillies, garlic, and lime, developed to replicate slow-cooked birria profiles.

🍗 Chicken Tinga Style Broth: A savoury, smoky poultry broth infused with traditional tinga-style seasonings and spices.

Both broth varieties are certified gluten-free, providing an ambient alternative to conventional vegetable, beef, or poultry stocks.

Ben Bienert, Business Unit Director for Old El Paso at General Mills, stated that consumer appetite for Mexican and Tex-Mex flavour profiles continues to extend into everyday meals outside standard taco occasions. Bienert explained that this consumer behaviour prompted the business to evaluate adjacent cooking dayparts, noting that the versatile broths provide an accessible foundation for weeknight family dinners, casual lunches, or scratch recipe development.

Protein-Dense Canned Soup Architecture

Running alongside the broth line, Old El Paso has broadened its canned prepared soup platform with two hearty entrées formulated around familiar taco and burrito formats.

Manufactured without artificial flavours and certified gluten-free, each variety delivers between 12g and 16g of protein per can to support satiety:

🥩 Chipotle Steak Burrito Style Soup: A mild, chunky recipe combining pieces of beef, rice, sweet tomatoes, and corn in a seasoned broth base.

🧀 Cheesy Beef Taco Style Soup: A hearty build pairing beef patty crumbles, black beans, sweetcorn, tomatoes, and jalapeño peppers with melted cheddar and cream cheese.

Engineered to heat in minutes via stovetop or microwave preparation, the canned formulations provide single-serve convenience while translating classic restaurant flavour combinations into shelf-stable meal solutions.

Retail Distribution

The introduction of dedicated broths and canned soups reflects General Mills' ongoing strategy to expand its cornerstone brand equities into high-volume grocery departments.

By adapting prominent regional Mexican flavours, specifically birria and tinga, into standard supermarket formats, Old El Paso enables consumers to integrate specialised culinary profiles into everyday home cooking without requiring multi-hour reduction or complex scratch seasoning.

All four product additions, Old El Paso Birria Style Beef Broth, Chicken Tinga Style Broth, Chipotle Steak Burrito Style Soup, and Cheesy Beef Taco Style Soup, have commenced commercial availability across supermarket multiples and mass retail stockists nationwide throughout the United States.