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Speciality coffee brand Gregorys Coffee has secured a franchise agreement to expand its presence on Long Island with three new locations. This development marks a continuation of the brand's growth, which now includes more than 50 locations across the United States.

The brand, which joined the Craveworthy Brands portfolio in 2025 and launched its franchise program in 2026, aims to replicate its successful model of small-batch roasting and community-focused operations in the new territory.

Franchisee expertise

The franchise agreement was signed with brothers Ricky and Nick Singh, the operators behind the New York City-based Pop's Pizza. The Singh brothers, who grew their pizza business during the pandemic, have been selected based on their operational track record and existing familiarity with the Gregorys brand.

The Singhs aim to apply the same community-first, hospitality-driven approach they utilised with their pizza locations to their new Gregorys Coffee sites. According to the franchisees, their previous experience in a high-volume, competitive sector like pizza has provided them with a foundation for managing the day-to-day details of coffee operations.

Operational support model

The expansion is supported by Craveworthy's shared services platform, which provides franchisees with infrastructure across multiple business functions. This includes support in:

• Operations and training

• Culinary development

• Supply chain management

• Technology integration

• Real estate acquisition

• Marketing

Gregg Majewski, Founder and CEO of Craveworthy, noted that the partnership model focuses on working with experienced operators who have demonstrated a commitment to guest experience. Gregorys Coffee continues to seek similar operators for expansion across the Mid-Atlantic, Midwest, Mountain West, Northeast, Southeast, and selected West Coast regions.