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Function, a consumer health platform providing access to comprehensive lab testing and imaging, has announced the acquisition of SuppCo, an independent trust layer and management app for dietary supplements. The transaction aims to merge Function’s longitudinal biological data with SuppCo’s independent supplement verification, advancing Function's goal of building a comprehensive "AI health operating system."



Bridging the Gap Between Diagnostics and Inputs

The integration addresses a critical gap in the preventative health market: the disconnect between diagnostic testing and actionable, verified interventions. While Function provides consumers with a continuous window into their health via 160+ lab tests and MRI/CT scans, the dietary supplements consumers use to influence those biomarkers are often purchased without independent verification or personalisation.


Jonathan Swerdlin, CEO and Co-founder of Function, noted that food, prescriptions, and supplements are "inputs that shape your biology." By acquiring SuppCo, Function aims to cut through supplement marketing noise, pairing grounded scientific rigour with a user's lifelong biological baseline.


The SuppCo Infrastructure and TrustScore

SuppCo has established itself as a leading consumer application for organising and managing supplement routines, backed by the analysis of over 500,000 user regimens and ratings across 35,000 products. Crucially, the platform operates independently and does not profit directly from the sale of supplements, ensuring its recommendations remain objective.


Earlier this year, the company launched TESTED by SuppCo, an independent certification programme that anonymously purchases and verifies the active ingredients of off-the-shelf supplements via ISO 17025-accredited laboratories. This infrastructure addresses a major industry vulnerability; according to SuppCo, previous testing initiatives revealed that approximately half of the top-selling supplements failed to meet basic label accuracy standards.


The financial terms of the acquisition were not disclosed.

Function Acquires SuppCo to Integrate Independent Supplement Verification into Health Platform

Eddie Sanders
Eddie Sanders
May 12, 2026
Function Acquires SuppCo to Integrate Independent Supplement Verification into Health Platform
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