Conagra Brands, Inc. has announced a strategic licensing partnership with Peanuts Worldwide, integrating characters including Snoopy, Charlie Brown, and Peppermint Patty across its Duncan Hines and Swiss Miss brand portfolios.
The commercial collaboration introduces a limited-edition collection of baking mixes, dessert kits, gift sets, and hot cocoa tins designed to capture seasonal holiday demand across North American retail networks.
Duncan Hines Peanuts Baking Portfolio
The Duncan Hines lineup features six seasonal baking mixes and DIY kits engineered around Peanuts character profiles:
🍫 Charlie Brown-ie Blondie Bar Mix: A blondie bar baking mix inspired by Charlie Brown's yellow and black zig-zag shirt design.
🍪 Snoopy Crinkle Cookie Mix: A chocolate crinkle cookie mix formulated for family baking occasions.
🎃 Great Pumpkin Bundt Cake & Glaze Mix: A pumpkin-flavoured Bundt cake mix supplied with an orange-coloured glaze.
🧁 Snoopy Skate Yellow Cupcake Mix: A yellow cupcake mix supplied with white frosting and blue snowflake sprinkles.
🌿 Peppermint Patty Brownie Mix: A peppermint-flavoured brownie mix formulated for seasonal holiday topping additions.
❄️ Snowball Cookie Kit: A seasonal cookie kit yielding 24 powdered sugar-coated cookies.
The baking range enters commercial distribution with suggested retail prices (MSRP) ranging from US$2.49 to US$5.49, with secondary seasonal additions planned for 2027.
Swiss Miss Co-Branded Hot Cocoa Range
Concurrently, Swiss Miss is deploying Peanuts branding across its multi-serve cartons, gift tins, and holiday novelty formats:
🎁 4-Pack Hot Cocoa Box Set: A gift-oriented four-box collection featuring Milk Chocolate (Charlie Brown and Snoopy), Marshmallow (Linus), Peppermint (Peppermint Patty), and Dark Chocolate (Lucy and Snoopy) variations, offered at an MSRP of US$9.99.
🥫 Collectable Milk Chocolate Hot Cocoa Tin: A keepsake tin containing four envelopes of milk chocolate-flavoured hot cocoa featuring Charlie Brown and Snoopy graphics, carrying an MSRP of US$5.99.
🎄 Hot Cocoa Ornaments: Single-serve cocoa sachets formatted inside tree ornament packaging featuring Charlie Brown, Snoopy, or Linus, offered at an MSRP of US$1.79.
🍬 Swiss Miss Peppermint: Returning six-envelope seasonal cartons featuring Peanuts packaging, offered at an MSRP of US$3.29.
Licensing and Retail Availability
The co-branded rollout combines brand equity from two established ambient CPG categories with an entertainment property celebrating over 75 years of heritage.
Erik Sword, Vice-President and General Manager at Conagra Brands, stated that the partnership connects legacy food brands with multi-generational character IP to deliver seasonal baked goods and hot beverage options across grocery aisles.
Scott Shillet, Vice-President of Global Licensing at Peanuts Worldwide, added that the collaboration establishes a new holiday touchpoint for fans of the franchise during peak seasonal entertaining windows.
The Duncan Hines and Swiss Miss Peanuts collections have commenced distribution across US mass, grocery, and speciality retail channels, remaining available throughout the holiday trading period while promotional stocks last.
.jpeg)
McVitie's Launches Chocolate Christmas Treat Range with Penguin and Jaffa Elf
.jpg)
Califia Farms Debuts Horchata and Peppermint Bark Almond Creamers for Autumn
.jpeg)
Ghirardelli Relaunches Seasonal Jack O'Lantern Chocolates across US Retail
