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Pet enterprise BARK has announced a partnership with Girl Scouts of the USA to introduce Patch Pals™, marking the first-ever Girl Scout cookie developed specifically for dogs.
Scheduled for a nationwide commercial launch in January 2027 to coincide with the traditional Girl Scout Cookie season, the collaboration introduces an entirely new product category to the youth organisation's century-old cookie programme.
The partnership enables dog-owning households to participate in the annual seasonal fundraising initiative alongside their pets, with all proceeds remaining local to support troop activities and youth development programmes.
Formulation and Allergen Standards
Developed through BARK's internal research into canine nutrition and taste preferences, Patch Pals are formulated as soft-baked, blueberry muffin-flavoured dog cookies made with real blueberries.
To accommodate sensitive dietary requirements, the recipe is engineered to avoid more than 95 per cent of the most common canine allergens.
Each 8-ounce box features treats moulded into four custom shapes that represent core organisation themes and brand iconography:
🌱 Community Patch: A decorative patch design honouring community support.
🧭 Exploration Patch: A badge-inspired shape symbolising exploration and learning.
🎾 Play Patch: A themed treat representing canine play and engagement.
⚜️ Trefoil Emblem: A moulded biscuit replicating the traditional Girl Scouts logo.
Dave Stangle, Vice President of Brand Marketing at BARK, stated that the partnership addresses longstanding interest from dog-owning households and Girl Scout troops, enabling every member of the family to share in the annual cookie season tradition.
Neha Woodward, Vice President of Product Program Management at Girl Scouts of the USA, added that the collaboration provides participating girls with a new channel to connect with supporters while extending the community celebration to household pets.
Distribution and Subscription Sampling
Patch Pals will deploy through a specialised direct-to-consumer model integrated into local troop sales networks:
Online Troop Ordering: Customers can order Patch Pals exclusively online through their local Girl Scout or troop via girlscoutcookies.org, with orders dispatched directly to customer homes.
Subscription Sampling Integration: To drive category awareness ahead of full distribution, all active BarkBox and Super Chewer monthly subscribers will receive a sample pack of Patch Pals included in their January 2027 delivery.
The launch introduces the pet category to one of the largest direct-selling programmes in North America, pairing BARK's formulation capabilities with the national reach of the Girl Scout network.
