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Mondelēz International has announced a consumer-driven product initiative for its OREO brand, launching three limited-edition flavours simultaneously across the United States.
Supported by the "Twist, Lick, Vote" campaign, the brand is introducing OREO Banana Pudding Cookies, OREO Deep Fried Cookies, and OREO Chicken & Waffles Cookies. Running from August through October 2026, the campaign gives consumers direct agency to vote for their preferred option, with the winning flavour securing a permanent limited-time return in the 2027 product pipeline.
The launch integrates direct-to-consumer e-commerce drops, social commerce via TikTok Shop, and traditional retail distribution to drive engagement across digital and physical channels.
Product Pipeline
The simultaneous release of three distinct flavour profiles marks an operational evolution for the brand, shifting from standard limited-time offerings (LTOs) toward interactive, two-way consumer engagement.
The strategy responds to insights from Mondelēz's State of Snacking research, which highlighted consumer demand for interactive, fun, and unexpected taste combinations across social media platforms.
Matt Foley, Vice President at OREO, stated that dropping three contrasting flavours at once allows the brand to convert standard product releases into an active dialogue with its consumer community. Foley noted that providing fans with direct voting power helps guide the future composition of the brand's product portfolio.
Rohit Sakhamuri, Senior Brand Manager for OREO Innovation, added that developing three complex flavours concurrently required a year-long research and development phase to balance sweet-and-savoury notes while maintaining the sensory standards expected of the core cookie format.
Flavour Portfolio and Formulations
The three limited-edition contenders span traditional dessert profiles, carnival-inspired indulgent formats, and sweet-and-savoury profile mashups:
🍌 OREO Banana Pudding Cookies: Features dual-layered banana and vanilla pudding-flavoured creme sandwiched between classic vanilla wafer biscuits.
🍩 OREO Deep Fried Cookies: Incorporates golden-fried dough flavouring directly into the cookie matrix, wrapping dark chocolate and fried dough-flavoured creme.
🧇 OREO Chicken & Waffles Cookies: Introduces a waffle-textured embossment on the cookie wafer paired with a dual-layered creme infused with savoury fried chicken and sweet maple syrup flavour notes.
Retail Rollout Timeline
Mondelēz International is deploying a multi-stage commercial rollout strategy to capture early digital sales velocity ahead of mass-market store availability:
Digital Presale Phase: Pre-orders for all three flavour packs open on 17 August 2026 via OREO.com and the SnackWorks storefront on TikTok Shop in limited quantities.
Voting Window: Official consumer voting opens online from 17 August through 12 October 2026, with every eligible vote offering entry into a promotional sweepstakes.
Physical Retail Distribution: Nationwide physical store-level distribution across US mass, grocery, and convenience stockists commences on 24 August 2026, while supplies last.
Winner Crowned: The winning flavour will be officially announced on 13 October 2026, securing a spot in the 2027 OREO seasonal release schedule.
The integrated rollout illustrates how global FMCG brand owners deploy social commerce drops, interactive voting mechanics, and multi-flavour LTO releases to build brand equity and inform long-term inventory planning.
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