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This analysis explores the granular details of this transformation. It examines how Generative AI is molecularly engineering new barrier films at Nestlé; how Walmart and Avery Dennison have overcome the physics of radio waves to track fresh meat inventories; and how startups like Notpla are utilising seaweed to eliminate millions of units of single-use plastic from sporting venues. It provides a roadmap for industry stakeholders to navigate a future where the package is as high-tech as the product it contains.
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