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As the line between summer and autumn continues to blur, new data from DoorDash suggests that consumers are no longer waiting for the calendar—or major coffee chains—to dictate the start of "cosy season." The on-demand delivery platform’s latest report, Falling for Fall Flavours, highlights a significant shift in consumer purchasing behaviour, characterised by "Comfort Rushing" and a surprise contender challenging the Pumpkin Spice Latte (PSL) hegemony.
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