The latest food and beverage industry news and trend analysis

NOS Energy Drink is strengthening its position in the high-performance energy segment with the launch of "Grand Prix Guava," a tropical flavour innovation designed to capitalise on the brand's deep roots in motorsports and the rising demand for exotic fruit profiles.

Lifestyle coffee brand happy®, co-founded by Robert Downey Jr. and Craig Dubitsky, is entering the high-growth refrigerated multi-serve category with a 48-oz Cold Brew launch across Kroger’s national banners, targeting the "premium convenience" segment.

Pabst Blue Ribbon (PBR) and Grillo’s Pickles have announced a strategic partnership to launch "PBR x Grillo’s Pickle Beer," a 4.7% ABV limited-edition lager that transitions a popular "spear in a beer" dive bar ritual into a nationwide ready-to-drink (RTD) retail product.

Bobbie is solidifying its dominance in the premium organic infant formula segment by expanding its 100% Organic Whole Milk recipe to 1,900 Target stores, positioning itself as the only American-manufactured formula at the retailer to eliminate skim milk.

Levels is expanding its retail presence at Target with the launch of a 1.48 lb Strawberry Whey Protein canister, leveraging its Clean Label Project Purity Award and minimal-ingredient formulation to meet the rising consumer demand for "better-for-you" performance nutrition.

UK plant-based brand THIS is launching two ready-to-eat deli slice variants to capitalise on the demand for convenient, high-protein meat alternatives in the food-to-go and snacking categories.

Mars Snacking is diversifying its TWIX brand with "TWIX Bits," a poppable format designed to capitalise on the high-growth bitesize snacking segment, supported by a "Two-Way Contract" campaign featuring LiAngelo Ball.

Graeter’s Ice Cream, the oldest family-owned ice cream manufacturer in the U.S., has secured an official licensing agreement with Churchill Downs to launch "Backstretch Bourbon Cherry", a limited-edition flavour designed to capitalise on the high-profile Kentucky Derby season.