The latest food and beverage industry news and trend analysis

SharkNinja unveils a limited-edition colour expansion for the Ninja Luxe Cafe collection, including its first product collaboration with global ambassador David Beckham.

Meiji has expanded its Japanese confectionery portfolio with the limited-edition launch of 'Nomitsu Ka Tsubutsubu Ichigo', a two-layer chocolate formulated with 100% strawberry fruit, equivalent to target seasonal summer snacking demand.

Fit Foods has expanded its UK footprint with the exclusive launch of a high-protein Lasagne Mac and Cheese ready meal at Morrisons, tapping into the growing consumer demand for "mash-up" comfort foods that maintain strong nutritional credentials.

McVitie’s has expanded its iconic Jaffa Cakes portfolio with a new Mango flavour, targeting the growing consumer demand for exotic and tropical profiles in the UK biscuit and ambient snacking category.

Arla Foods has expanded its Lurpak flavoured butter portfolio with a new Chilli and Garlic variant, utilising a convenient stick format designed to drive incremental growth and appeal to a younger demographic of home cooks.

Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion.

Tesco is significantly expanding its footprint in the health-led convenience sector with the launch of its first chilled own-brand High Protein ready meal range. Supported by search data showing over 423,000 queries for high protein on Tesco.com in the last year.

Mars Snacking is expanding the EXTRA Gum portfolio with the launch of SOURS by EXTRA, a bold innovation targeting the high-growth sweet-and-sour flavour segment. Supported by a social-first "Cheworkout" campaign with dancer Hailey Bills, the launch aims to drive category relevance among Gen Z and Millennial consumers through experiential and interactive marketing.