The latest food and beverage industry news and trend analysis

Capri Sun has launched Capri Sun Hydrate, a new electrolyte-boosted juice drink designed to meet parental demand for lower-sugar functional hydration in the children's beverage category.

PepsiCo Canada is disrupting the traditional soda category with the global debut of bubly POP soda. Featuring 3 grams of sugar or less and real fruit juice, the Canadian-exclusive launch leverages the brand's long-standing partnership with Michael Buble to bridge the gap between unsweetened sparkling water and full-calorie soft drinks.

Kitchen appliance manufacturer Cosori has launched Juni, an automatic pour-over coffee machine certified by the Specialty Coffee Association, targeting the premium at-home beverage sector.

Celsius is introducing a limited-edition Sparkling Tropical Freeze flavour called Electric Vibe to leverage the cultural momentum of professional soccer and its expanding global fan base.

By utilising nutrient-rich avocado oil and organic ingredients, the brand is strengthening its leadership in the "better-for-you" (BFY) category, targeting the intersection of high-flavour innovation and clean-label transparency.

MUG Root Beer, a PepsiCo brand, is capitalising on the viral "gainz hack" trend with the launch of the MUG Brotein bundle. By partnering with NFL star George Kittle and utilising a digital-first distribution strategy through Walmart.com and TikTok Shop, the brand is successfully pivoting its Zero Sugar offering into the functional fitness and high-protein beverage categories.

UK manufacturer BakeAway has launched Doh, a new ready-to-bake cookie dough brand designed to capture the premium home-baking market through highly versatile formats and a playful brand identity.

Soft drink challenger brand Candy Can has expanded its novelty portfolio through a new licensing agreement with Perfetti Van Melle, bringing the Bubblicious bubble gum brand into the ready-to-drink beverage category for the first time.