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The latest food and beverage industry news and trend analysis

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  • Page 93

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Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 93
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New Products

Bragg Expands Portfolio With Single-Serve Apple Cider Vinegar Pouches

Bragg has introduced a single-serve portable pouch format for its flagship Apple Cider Vinegar to address growing consumer demand for travel-friendly and convenient wellness solutions.

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Free Soul and PerfectTed Launch Functional Matcha Latte Range

Free Soul and PerfectTed have collaborated to launch a new range of functional matcha lattes, combining ceremonial-grade matcha with high-protein and collagen formulations to meet rising demand for coffee alternatives.

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Crosta Mollica Expands UK Retail Range Following Record Category Growth

Crosta Mollica has launched a major range expansion across Tesco, Sainsbury’s, and Ocado, introducing white pizza bases and pinsa bread to capitalise on its 48% year-on-year growth.

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Häagen-Dazs Introduces Dubai Style Chocolate Mini Bars at Costco

Häagen-Dazs has launched its new Dubai-Style Chocolate Mini Bars exclusively at select US Costco locations, leveraging the viral "Dubai chocolate" trend through a premium combination of pistachio ice cream and crispy kataifi.

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Lifeway Foods and Erewhon Market Launch Tropical Probiotic Smoothie Partnership

By launching the "Tropical Lifeway Smoothie" featuring Organic Lifeway Kefir, the company is leveraging Erewhon's status as a high-visibility cultural tastemaker to drive brand saliency and validate the "functional indulgence" of fermented probiotics for a sophisticated, health-conscious demographic.

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Confectionery

JOYRIDE Better-for-you Candy Launches Three New Products at Target

Featuring three new product lines: Fruit Chews, Fruity Zips, and Sour Zips. The brand is leveraging a 50% sugar reduction and prebiotic fibre integration to challenge legacy incumbents. The launch is supported by "Project Squircle," a social-first creative campaign led by Chief Creative Officer Ryan Trahan to drive high-velocity consumer engagement.

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Quaker Scales Functional Portfolio with Protein Rice Crisps

Quaker is expanding its footprint in the functional snacking sector with the launch of Quaker Protein Rice Crisps. Delivering 6g of protein per serving through a blend of popped rice and pea protein, the launch aligns with PepsiCo's broader mission to modernise its portfolio by integrating functional ingredients into established, high-velocity snack formats.

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Energy Drinks

Red Bull Expands Seasonal Portfolio With Sudachi Lime Summer Edition

Red Bull has introduced its 2026 Summer Edition featuring a Sudachi Lime flavour profile, supported by a collaborative consumer engagement campaign and nationwide retail availability.

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