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- Page 93
New Products
- Page 93

Lifeway Foods and Erewhon Market Launch Tropical Probiotic Smoothie Partnership
By launching the "Tropical Lifeway Smoothie" featuring Organic Lifeway Kefir, the company is leveraging Erewhon's status as a high-visibility cultural tastemaker to drive brand saliency and validate the "functional indulgence" of fermented probiotics for a sophisticated, health-conscious demographic.

JOYRIDE Better-for-you Candy Launches Three New Products at Target
Featuring three new product lines: Fruit Chews, Fruity Zips, and Sour Zips. The brand is leveraging a 50% sugar reduction and prebiotic fibre integration to challenge legacy incumbents. The launch is supported by "Project Squircle," a social-first creative campaign led by Chief Creative Officer Ryan Trahan to drive high-velocity consumer engagement.

Quaker Scales Functional Portfolio with Protein Rice Crisps
Quaker is expanding its footprint in the functional snacking sector with the launch of Quaker Protein Rice Crisps. Delivering 6g of protein per serving through a blend of popped rice and pea protein, the launch aligns with PepsiCo's broader mission to modernise its portfolio by integrating functional ingredients into established, high-velocity snack formats.









