The latest food and beverage industry news and trend analysis

STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

Propel has announced the launch of Propel Clear Protein, a ready-to-mix 3-in-1 powder delivering 20g of whey protein, 3g of fibre, and electrolytes, specifically engineered to capture the "refreshing protein" segment and support the nutritional needs of consumers navigating GLP-1 medication journeys.

Genova Premium Tuna has announced the debut of Mediterranean Tuna Bowls, a new line of high-protein, shelf-stable convenience meals designed to capitalise on the "Mediterranean Diet" trend and address the increasing demand for nutrient-dense, portion-controlled options among GLP-1 users.

HI-CHEW’s Walgreens exclusive 2-in-1 stick utilises dual-layer tech and a portfolio-wide packaging refresh to capture the high-growth adventurous snacking market.

My/Mochi’s Cotton Candy launch leverages nostalgic "kidult" trends and clean-label standards to capture high-velocity snacking demand via a 70-calorie, multi-textured format.

The Cocktail Collection has announced a significant format expansion with the launch of its "Mini Cans," a 100ml single-serve range designed to transition its bartender-quality bottled recipes into a highly portable, precision-portioned format for the premium ready-to-drink (RTD) sector.

Slice Soda, owned by Suja Life, has launched the first ready-to-drink (RTD) "Dirty Soda" range, utilising coconut-derived MCT oil to replicate the indulgent mouthfeel of the viral DIY beverage trend while maintaining a low-sugar, functional gut-health profile.

General Mills is leveraging high-velocity social media trends and the "swicy" flavour movement to transition its fruit snack portfolio into the confectionery aisle, utilising high-intensity sensory profiles and clean-label formulations to capture the "kidult" and experimental snacking demographics.