The latest food and beverage industry news and trend analysis

Quaker’s FIFA World Cup 2026 partnership serves as a launchpad for its functional protein products, utilising global sports IP to drive 22g protein innovations into mainstream rituals.

Jägermeister has launched Jägermeister Orange to target the "golden hour" and daytime socialising occasions. Utilising oils from three Sicilian oranges per bottle and a 33% ABV.

This collaboration fuses two brands to capitalise on "multi-sensory" snacking trends, utilising tactile contrasts and "mashup" innovation to capture the 2026 summer trading window.

Lunchables’ "Snackables" launches productise the shared charcuterie trend, utilising dual-compartment formats and high-affinity inclusions to target the 50% of Americans snacking 2-3 times daily.

Hidden Valley Ranch’s entry into refrigerated snacking leverages its brand equity via a Carl Buddig licensing deal, targeting the 70% of Americans seeking high-protein, zero-prep convenience.

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

Ocean Spray is transitioning Craisins from a pantry staple to a primary snack standout through sensory-led "fireworks" profiles and single-serve formats targeting the portable snacking market.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.