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The latest food and beverage industry news and trend analysis

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  • Page 73

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Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 73
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New Products

Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration

Supergoop! founder Holly Thaggard and son Will Thaggard have launched WaterOuai, a premium canned water brand utilising advanced SUPERCAN polymer-coating technology to eliminate microplastic and chemical migration.

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Danone USA Launches New Oikos High Protein Shake Range

Danone USA has expanded its ready-to-drink Oikos high-protein shake portfolio with the launch of Strawberry and caffeinated Mocha Latte variants, targeting the rising protein-plus-coffee trend.

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Coffee & Tea

SharkNinja Launches At-Home Premium AutoBarista Fully Automatic Espresso

SharkNinja has launched the Ninja AutoBarista, a fully automatic espresso machine, targeting the high-margin premium home coffee segment with advanced grinding and foaming technologies.

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Confectionery

Mars Snacking Announces Love Island USA Gamified Candy

Mars Snacking has partnered with Love Island USA Season 8 as its exclusive confectionery partner, launching limited-edition M&M'S Play Along Packs to capitalise on second-screen TV viewing trends.

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Arkay Launches Miniature Mocktail Tetra Pack Collection

Non-alcoholic beverage brand Arkay has launched its 200 ml Mocktail Tetra Pack Collection, targeting the high-volume grab-and-go retail and foodservice sectors with sustainable, affordable, and portable packaging.

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Foodservice

Burger King Leverages Nostalgia with Crayola Marketing Campaign

QSR brand Burger King is bringing back its fan-favourite Crown Nuggets after a fifteen-year hiatus, alongside a creative Crayola partnership to boost family transactions during the peak summer window.

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Waitrose Collaborates with Disney on Limited Edition Rivals Food Range

Premium UK supermarket Waitrose has partnered with Disney+ to launch a co-branded, limited-edition "80s Rivals" food and drink range, executing a bidirectional brand integration loop to capitalise on the nostalgic "noshtalgia" consumer trend.

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Oreo Announces Limited Edition BTS Cookies

Snacking giant Mondelēz International has partnered with global music group BTS to launch limited-edition Oreo cookies inspired by Korean street food flavours, driving consumer engagement across eighty markets.

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