The latest food and beverage industry news and trend analysis

Green River Distilling Co. has announced a major addition to its core portfolio with the launch of Green River Wheated Full Proof Bourbon. The launch leverages the recipe that was recently honoured as "Best Overall Bourbon" at the 2025 New York World Spirits Competition.

Developed in partnership with Trilliant Food & Nutrition, LLC, a leading U.S. coffee manufacturer, the collection translates the chain's signature shop flavours—including fan favourites like Golden Eagle® and Annihilator®—into retail-ready formats.

By utilising a cottage cheese base for the crust, the brand claims to achieve a crisp texture often lacking in cauliflower or alternative-flour bases, while delivering up to 23 grams of protein per serving.

The new lineup spans the entire "heat-o-meter," ranging from Zero Heat to Hot, and includes two high-profile retailer exclusives designed to drive footfall at Walmart and Kroger.

REIGN Total Body Fuel, the performance energy brand created by Monster Energy, has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy.

The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain.

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.

General Mills continues to aggressively target the "performance nutrition" sector through its ongoing collaboration with lifestyle brand GHOST®.