The latest food and beverage industry news and trend analysis

Popsicle, the heritage ice pop brand under the Unilever umbrella, has announced a strategic licensing collaboration with BBC Studios to kick off the 2026 trading year.

Premier Protein® has announced a strategic expansion into the home baking aisle, partnering with Hometown Food Company to launch a new range of Muffin Mixes and Microwavable Muffin Cups.

Originally launched in 2011, the flavour profile is being revived in response to consumer demand, but with a significant formulation overhaul designed to align with current gut health trends.

Leeds-based bakery challenger HeyLo! has announced a significant innovation within the functional snacking category, launching the UK's first crackerbreads formulated with lupin flour.

The launch is underpinned by a targeted marketing campaign titled "Give Chicken the Night Off," explicitly positioning the product as a direct swap for meat-eaters rather than just a niche option for vegans.

Fast-casual operator Smashburger® has unveiled a significant menu expansion designed to drive footfall during the winter months, introducing a new "Scorchin'" lineup that integrates spicy profiles with comfort food staples.

O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand.

Launching nationwide on 6 January 2026, the initiative aims to reframe healthy eating under the campaign slogan "Eat What Loves You Back," pairing culinary appeal with clinical insights into population nutrition.