The latest food and beverage industry news and trend analysis

Scott's Protein Balls, a fast-growing challenger brand in the better-for-you snacking sector, has announced a significant retail expansion with its launch into select Target stores along the East Coast.

Sumo Citrus®, the fresh produce brand known for its oversized, easy-to-peel mandarins, has announced its first strategic foray into the consumer packaged goods (CPG) sector through a collaboration with premium olive oil brand Brightland®.

Yerba Madre, the regenerative yerba mate brand re-launched in 2025, has announced a significant expansion of its product portfolio and certification standards for 2026.

The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel.

Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category.

The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season, a peak consumption period for the seafood category in both foodservice and retail.

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola.