The latest food and beverage industry news and trend analysis

Smash Kitchen, the "better-for-you" food brand co-founded by actor Glen Powell and CEO Sameer Mehta, has announced a major category expansion.

The release marks the first time the iconic rock band has collaborated with a brand within the wellness and dietary supplement space.

The brand has announced the US launch of Sanpellegrino Crafted Soda Italiana, a new line fortified with micronutrients and positioned around a zero-added-sugar health claim.

While home baking saw a massive resurgence in recent years, traditional yeast baking often presents a high barrier to entry due to complex steps, temperature sensitivities, and lengthy proofing times

The collaboration features a robust rollout of limited-time offerings (LTOs), thermochromic packaging innovations, and a gamified shopper marketing campaign.

The launch coincides with the brand's ongoing commitment to its corporate social responsibility (CSR) platform, pairing product news with purpose-driven marketing as it celebrates 50 years in the commercial baking sector.

Lasso, a food technology company aiming to reinvent packaged food manufacturing, has announced the commercial debut of its first two owned CPG brands: Froobies and CronchClub.

To support the launch and drive channel-specific footfall, Genius Gourmet has introduced Pink Lemonade as an exclusive flavour available only at Target, rolling out alongside the brand's core Fruit Punch and Blue Raspberry Lemonade variants.